>be epic games
>license IP from popular shit for one season
>make a ton of assets for it
>afterwards, go to IP owner and say "hey faggots, we'll give you 15% of the revenue for all players that play games made with your IP if you let us put it ingame
>free money
The only catch is that Roblox is built on IP infringement, so tons of indians and other thieves are just making bootleg stuff in roblox and stealing attention from Fortnite