It's a real estate scam started in the 1920s that gained massive traction at an unstoppable rate in the 40s-50s and never stopped due to the post WW2 boom and the invention of affordable air-conditioning.

Now 20 million Americans live in what's effectively an uninsurable swamp that'll be battered by hurricanes for the end of time.

However due to this massive population growth it qualifies as one of the largest markets in the USA and all the leagues were looking at Florida when they went to expand since the 60s gaining critical mass in the 90s.

It's also where the largest concentration of fraud and abuse takes place in about every industry preying on geriatrics.