Bro is locked up in prison and having his likeness being used while people are profiting over it.
This isn't the first time that Luigi merch has been promoted.
There's also keychains, shirts and mugs sold through the TikTok shop that you can purchase.

"Shein", a chinese app that just went under fire for using AI to copy and paste Luigi's face onto another body. I've noticed right away that it wasn't him because bro has a more muscular build.

Not just Americans love him, he's a big name in China as well, especially popular on the Rednote app. They created a Luigi video section to fawn over him.

https://www.cnn.com/2025/09/03/business/shein-shirt-luigi-mangione

His lawyer released a statement about the situation saying that he didn't authorize for this to happen.

This situation is kinda funny when you think about it cause it means there's not enough attractive men out there to help model clothes. So that means that he's the standard for male attractiveness i suppose.
Luigi will be booked and busy when he gets out eventually.