If i were a multibillion dollar company trying to make more money..... why wouldn't i lay out a foundation that would allow me to deliver a high quality product that would be well received by long time consumers, thus making them engage in positive word of mouth and brining in newcomers to buy my product probably even long term thus repeating the cycle or new customers coming in into the game... instead of wasting millions for marketing and fake hype on social media products, that increasingly do worse and are badly received by the player base and ruin the company's reputation until everything coming from the company will be automatically be seen as low quality even from non-customers, which will result in products not selling anymore no matter what the company produces?