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"Ultimately, this effects all business sectors," says Barnea. "If you have a unique product that you are the only supplier that can provide, then there is probably more willing to shut up and do business with you. As soon as there are alternatives, then people look at the alternatives, and will prefer to do business in places that do not expect them to internal criticism from among the employees and from within the organization, nor to external public criticism."

The result is that today "any relationship with Israelis is more difficult and burdensome than before", Barnea emphasizes. "The fact that doing business with Israel can harm other circles is causing a situation in which everything is done under a much, much, much lower profile than before."