>>96804294
Because when a good adaptation hits, it hits hard. I saw Cyberpunks number go up to several hundred thousand concurrent players from about 50k in less than a week because of the well like anime. This was before their big DLC and patch.
Arcane was so big it basically destroyed LoL lore because the show got bigger than the game and the devs started retconning lore to fit the show instead of the other way around or what they initially said was set in an alt universe.