The site's traffic's fine, it's about anon constantly attacking anon which is a behavior that makes everybody not want to have fun. Anons having fun talking to each other about a subject is Everything.
I try to tell people that their war's over, to calm down, that we are not overrun by newfags because who the fuck comes to 4chan in 2025 lol, do you realize how boring and old we are?

I have had good results just by making unrelated jokes in a thread to lighten the mood and anons respond to that spark and it's a long lasting shift for the thread.