>>103962806
Anon, Hololive six to seven years ago was battling against the likes of .LIVE and 774 Inc. for a small segment of the audience and the main total revenue for Cover as a whole was around the size of what Aki sells in merch in 2025.
Hololive doesn't "do better because they're big"; they are big because they did massively better than their competitors.
Here is Sora introduction video in 2017 and a drive by comment on it
https://www.youtube.com/watch?v=-VeeKjhjkTM