Whats the problem with this exactly?
Someone promotes the game, the game promotes them. And god knows this game needed more publicity.
And if someone is streaming and promoting the game, their audience will use their pawns and help out their beloved e-celeb.
Dragons Dogma is a unique game in that aspect. And its not like the random pawns you find arent going to be celebrities or cartoon characters anyways.
Also, you can enslave Asmongold and throw him off cliffs. WHY ARE YOU COMPLAINING