>>536848712
They can't actually do much outside of promotional material, localization, and server-related data stuff
One of the things they can't change is the client. DC travel released in China for 7.2, but chinese players have to use a complete separate webpage to dc travel unlike us who can just do it in-game no problem.
This is the chinese equivalent of the community lodestone, if you would like to take a look.
https://ff14risingstones.web.sdo.com/pc/