>>95979835Technically, nothing mentioned in this thread has "killed" Magic. Magic has existed for 30 years, has changed a lot during that time, and continues to change now. You can, subjectively, say that Magic died *for you* at some point, but objectively it is still shambling on.
I've been thinking about "ages" of Magic on and off for a while, after MaRo dropped his interpretation of them. I can't fit all of it here, but I think WOTC has undergone internal changes that don't really get talked about, but which have definitely affected their output. In the beginning (93-95) WOTC was more of a "creative collective" in part because no one knew what Magic was or should be doing with it. In the 90s WOTC became a game company, picking up D&D and "standardizing" Magic (blocks, formats, colored rarity, collector numbers, ads on TV, tournaments on cable). In this millenium WOTC transformed into a (largely independent) division of Hasbro, which was usually allowed to do its own thing (unless sales slacked). Increasingly, WOTC pivoted towards digital stuff - Duels on XBOX and PC, then Origins, then Arena; but also the various digital components of D&D editions. This eventually paid off during pandemic and Hasbro's internal reorganization, with WOTC becoming "Wizards and Digital" which is effectively keeping Hasbro afloat. But in the process of inflating sales for the sake of their own internal importance, WOTC painted itself firmly into the "only sales matter" corner.
So now we have WOTC that is raking in $ from digital and direct sales, under internal pressure to keep numbers going up, and given less time/leeway for design/balance. And the output suffers even as sales continue climbing.