>>96093600 (OP)this is a very common question from newer players who don't really get how this business works. because from a player perspective, it seems like GW does everything wrong. they make shitty, overpriced games, treat their customers like crap, and support nothing. all these passionate little Indy publishers do the opposite. they fail, GW lives. the thing is you're not seeing it as a business.
The problem, one that every independent publisher runs in to, is that selling miniatures with a well crafted, balanced game is not sustainable. the nature of it is that players will make a big purchase right at the beginning, but after that they spend much less. if they're loving their army, they don't have much pressure to change or expand. so new mini companies get this huge burst of cash in the early years, but then they have an ever growing, demanding playerbase but sales keep dwindling.
The reason GWs model works so well is because it keeps people shopping. things are constantly breaking, changing, getting removed and added, so you can't just enjoy the army you have. you never leave that "new army" buying phase and settle in. sure, maybe you're discontent, but GWs got the answer in the next white dwarf.