>>96185188 (OP)Depends on the lich and the setting, but I think a big part of it should be being batshit insane.
In my setting, becoming a lich is extremely hard because it requires a deliberate act of will. The ritual is involved and requires immense effort and specific points. You can't accidentally become a lich or be forced into lichdom, the way you can with being a vampire. Every step of the process requires that you WANT it. Which makes the final step the hardest.
Basically, you need to die: becoming UNdead requires you to have been dead, after all. But you can't commit suicide, that means you want to die, but trying to become a lich you must want to live. So you can't slit your wrists or drink poison. You can't tell someone to just spring it on you out of nowhere because then you don't have time to perform the ritual. You need to be killed by someone else, while conducting the ritual, and you need to do absolutely everything you can to stay alive.
So liches are people who have to be absolute masters of doublethink. When you add in that they have to be incredibly evil (you have to take innocent lives as part of the ritual too), you end up with undead creatures of immense magical power who just CANNOT FATHOM the idea of caring about anything other than themselves and their goals, and are mentally incapable of experiencing self-doubt, and when confronted with something that goes against their worldview, insist that the world is wrong and they're right. Like, for example, if a lich came up with a plan that required killing the seventh son of a seventh son, and they get their hands on a kid, but it turns out the lich made a mistake and this is actually the sixth son of a seventh son, the lich WOULD NOT believe that they could've made a mistake, carry out their plan anyway, and when it doesn't work, insist that they did everything right and someone else fucked up somewhere.