>>713957685 (OP)SNK doesn't really do a hell of a lot to encourage engagement with their products after release, other than market DLC a little bit. Sometimes they sell their characters to some second-rate gacha looking for cheap collabs like everyone else does, but not much else.
Compare it to capcom who invests pretty heavily in street fighter "aftercare", keeping people engaged and interested, despite the team getting organ harvested to put more into monhon.
They're trying a little bit harder in the youtube department this time for COTW, but I feel like that must be because they've got someone who's actually into doing that, rather than a better mindset, because they're not showing any signs of getting on the ball otherwise.