How come the US (or even the West in general) hasn't been successful in the console market? When you think about it it's kind of strange to think how large it is compared to Japan and yet Japs have dominated consoles ever since the third gen. Literally the only serious non-Japanese console brand was Xbox, but they're going to shit right now. Sega, Sony, and Nintendo were all also able to penetrate into global markets outside Japan very effectively but Xbox has only ever really done well in the US while doing poorly in both Japan and Europe. Why is this? It's not like the West is just historically bad at games or something because it's dominated PC gaming, but when it comes to consoles Japanese companies have far outweighed American/Western ones for 40 years.

>>714645335 (OP)
>successful in the console market
What does this mean? Be very specific.

They were about to and then Dan Mattrick self destructed the entire brand.

>>714645335 (OP)
Microsoft used to be a huge competitor with the Xbox 360 buttttttt Americunts always let their greed & stupidity take over.
>Xbox One has a higher initial price than the PS4
>The game sharing restrictions and online only controversy
>Shitty forgettable Xbox One exclusives
Who the fuck thought this was a good idea? It’d take a retard to fuck this up. This is the same failed marketing that destroyed the PS3 and made the Xbox 360 a direct competitor in the first place.

>>714645335 (OP)
>Make an IP that puts your console on the map
>Systematically run it into the ground for no reason
Kekaroo

>>714645335 (OP)
How come? Have you been watching these fucking circus clowns?

Corporate greed and lack of clear vision. First, Microsoft made a secondary subscription service so that people would have to pay again to play their games online, even if they already pay for internet. Second, they treated their best developer Bungie like children for 10 years and constantly tried to tell them what should be in their Halo games, until eventually Bungie left. Then, the whole Don Mattrick fiasco happened with Xbox One which killed any goodwill that Microsoft had going into the gen 8 console wars. Then, they killed full-time positions to save money and made developers only work as temporary contractors, forcing them to constantly leave before projects were finished and have to try to find work elsewhere. Then, they put women in charge of making Halo games.

This is all before Microsoft was sold to pajeets.

>>714645453
Long term success as in making up a solid share of the market for several generations and not being at a clear last place or unprofitable. If Microsoft kept up the pace after the 360 I probably wouldn't be making this thread (although Japs would still have a bigger presence than Western companies overall, there would still be a strong American contender) but I would not consider the Xbone or Series X/S successful enough. They were obviously mogged by the PS4 and the PS5 and Switch.

>>714646158
What do you think they should've done?
Bungie left
They spent millions to make a studio to develop ONE series and it didn't work

>>714645335 (OP)
Why would you think Sony is still a Japanese company

>>714645560
This, fucked pivoted from games to Kinect drying up the market for the second half of the 7th gen and then pushed the Xbone leaving a critical wound.
Then Phil came in and flitted from half measure to half measure until blood loss got it.

>>714647228
>Don't hire people who mant to make the series for people who hated what ti was before
>Don't make your devs a revolving door of contractors so no institutional knowledge on how to make the games exists in the company.
>If you let the studio forge ahead in a new direction hold them to it so that the series can at the very least rebuild a new fanbase
It was an act of neglect like all Xbox Studios

>>714647180
my guess would be the timing.
nintendo and sony have the advantage of being older and Japanese, with Sony's respective roots being even older than Microsoft's.
Nintendo had more time to carve out its niche and solidify, while Sony was able to compete with Microsoft (the newer challenger) while avoiding American cultural issues spilling over to its employees. They were able to choose the stable path and weather their issues more effectively.

Ultimately Sony and Xbox as consoles are merely fractions of their respective titans.
What we watched during the console wars era was something akin to a thumb war, and there are a lot of outside things going on that will effect the companies employees and leaders.

>>714645335 (OP)
Westerners are mostly PC chads. What's the point of getting a console when my PC can do everything a gorillion times better tho?

>>714647535
PS3 was such a complete flop that Sony hired Mark Cerny to make AMD PCs

PS4 and PS5 are a fully locked down x86_64 device, it doesn't even have UEFI and uses sony's proprietary bootloader

Sony & AMD collaborated on developing the FSR4 that's going to be patched into the PS5 Pro in the future.
Whether Sony will continue using FSR4 for the PS6 or move on to FSR5/PSSR2 is uncertain.

>>714645335 (OP)
Sony is American. The US infiltrated the console market by infiltrating Snoy. Even Nintendo is capitulating to American values, once Miyamoto dies, NoA will be their main branch.

>>714645335 (OP)
Japs also dominated the car industry and the US had to interfere to bring Japan down. Now Japan doesn't dominate in cars, computer chips or games.

Everyone talks about Xbox but what happened to Atari?

>>714647496
>Don't hire people who mant to make the series for people who hated what ti was before
Who should they hire instead?
>Don't make your devs a revolving door of contractors so no institutional knowledge on how to make the games exists in the company.
But that will increase the budget by a lot.
>If you let the studio forge ahead in a new direction hold them to it so that the series can at the very least rebuild a new fanbase
What new fanbase? No one likes Halo 4, 5 and Infinite.

>>714649871
>Who should they hire instead?
NTA but you're being a contrarian by asking this question. Why are you being dishonest? Why SHOULD a game development company of a long standing IP hire people who hate the IP? How does that make any sense in your head?

I don't think Microsoft counts as a Western company?

>>714649871
>Who should they hire instead?
bro they literally hired people that didn't like halo and they ended up making a cod clone.
the next game they added jumpboosting shit and doubled down on halo being cod even more
It's no wonder they ran halo into the ground and no one cares about it anymore

>>714650446
>Why SHOULD a game development company of a long standing IP hire people who hate the IP? How does that make any sense in your head?
It's just a job, bro. Why should you have to be in love with the IP you are working on?
>>714650567
They were following trends which resulted in high sales and high reviews at the cost of player retention. They did a pretty good job imo.

>>714645335 (OP)
Xbox was always a means to an end. Microsoft feared that consoles would supplant the PC as the centre of home computing so they entered the market to fight Sony and Nintendo. In the end smart phones and tablets supplanted the PC for the casual user and MS had already lost in that field so Xbox had no purpose left, especially with consoles moving to x86 architecture and the death of console exclusives.

>>714650948
halo 4 didn't even sell as much as reach did, the online numbers plummeted when people found out how shit the game was and word of mouth spread.
I wouldn't call 343 killing the halo name a good job. Halo went from a console seller to a shitty cod clone most people weren't interested in buying. They objectively did a horrible job with the franchise, the games just aren't good, and them not being console movers is why xbox is selling their games on playstation now.

>>714651264
>halo 4 didn't even sell as much as reach did
9 million is still a lot though
>Halo went from a console seller to a shitty cod clone most people weren't interested in buying
The sales didn't decrease by a lot and most people didn't notice the changes in gameplay. Only huge Halofags care about them.
> and them not being console movers is why xbox is selling their games on playstation now.
Not really. Xbox started flopping because of Xbone's launch and because there is no reason to own an Xbox in 2025.

>>714647228
If you radically want to change the story / formula. You don't need the master chief for it. They spent all that money to build up his re-introduction. Shouldn't they have made a FUCKING GAME ABOUT IT INSTEAD?
You already had ODSTs and there is so much lore you would want to work on like the restoration of humanity / relationships with an enemy that should be falling apart. At least 1 fucking game before reintroducing Chief into a new campaign with new threats and showing off what you are capable of.

>>714651897
Stop it with the if it sells it's a success. Anything will have good numbers due to predessecors ground work it's not respective of the game itself people took a gamble to see if it is good and it wasn't. Profit = success and the next game tanks is not fucking success its called grifting.

>>714649871
I know this is bait but you sound like a corpo who cannot understand the importance of tentpole properties to a company.
Cashing in of a franchise to get a quick buck when its role is to support the entire market ecosystem around it and you have no replacement in place is a bad idea.
Which is what they did.
Also
>What new fanbase? No one likes Halo 4, 5 and Infinite.
Which is true, but practice breeds improvement. There is a world where they stuck to their guns with Halo 4 even after the community hated it, in their development of Halo 5 and in turn refined and improved what existed in 4 so that when new people play who lack to experience with the Bungie games the product they buy is still good and they becomes fans of the nu-halo.
Not that I want that, but purely from a market move things take time to grow.

>>714651940
But John Halo is the mascot of the series and Microsoft probably wanted immediate return on their investment

>>714651897
>because there is no reason to own an Xbox in 2025.
because they don't have games anon. The console seller (halo) got murdered by people that wanted to sell a cod game and every other studio microsoft owns they don't know how to run, so most games either flop or get cancelled.

>>714645335 (OP)
Entertainment is dictated by culture and what has US culture been about especially during the beginning of console gaming? Political correctness such as...

Feminism
Multiculturalism and diversity
Degenerate lifestyles like homo shit

And this standard progressively continuously got worse in entertainment media. Western gaming notably affected.

Because of this western gaming gained a negative stigma of being shittier and lamer. And if a western gaming series starts out decent eventually it will be poisoned by this toxic culture of Jewish Funded Shit. Most recent example is Doom's latest game having an annoying ugly mannish looking woman who the story says she's stronger than the Doom Slayer. There's your feminism shit right there. Enough fucking said.

The west will never get better until you KILL the Jews funding all this toxic agenda shit.

>>714648115
Japan was going to standardize their whole PC industry around a new system called TRON in the late 80s. It was massively better than Windows. So the US government pressured them to nix it

>>714647228
>What do you think they should've done?
The same thing I still think they should do. Remove sprint and clamber.

>>714652031
Then what should have they done in order to make their new Halo games sell better than Bungie's?
>>714652141
>Cashing in of a franchise to get a quick buck when its role is to support the entire market ecosystem around it and you have no replacement in place is a bad idea
What should have they done instead?
>inb4 "Make a better Halo game"
I don't think that would be possible without changing their game design and it's hard to tell what would be the best design to go with at that time.
>There is a world where they stuck to their guns with Halo 4
But they did do that. Sure, the game design kept changing but their plan of following FPS trends never did.

>>714645335 (OP)
bad management

xbox buys a billion companies and as such they own all the IP to lots of amazing game series. But as soon as xbox swallows them these companies become completely incapable of shipping any games. And they can't find other studios to make new games for all the IP they're sitting on either, because even if they did they would instantly become unable to ship a game as soon as they come into contact with microsoft's management

microsoft is just a graveyard where successful studios go to get killed by incompetent management

>>714652543
The top 2 best selling games of all time are Minecraft and GTA 5 FBI-chan, no I'm just not gonna shoot my man Shekelstein Bergstein no matter how much you beg!

>>714652174
Dreamcast, Wii U, and GameCube all had great games and they still sold like shit. PS5 and Switch 2 have no games and they still sold better than Xbox. Games just don't matter when it comes to console sales.

>>714645335 (OP)
This company is doing everything it can to try to kill itself despite the fanbase being desperate to keep it alive. It's just sad at this point, really. I had an Xbox One but now with Halo on Steam I have really no reason to own an Xbox anymore

>>714653101
>company
Console brand*

Late and exhausted

>>714645335 (OP)
Same as it is with cars. Americans dont know how to make practical and efficient products . American companies and creators are also more individualist(selfish) and have no sense of working collectively to dominate a market. The Japanese on the other hand practically have that embedded into their culture. The end result is collectively the japs just make better games.

>>714645335 (OP)
>West
>dominated PC gaming
What? Europe is all Playstation.

>>714652760
Either make a new IP for the new age (which they failed to do) or just hired different people when building 343.

>>714645335 (OP)
jews

>>714653740
>Either make a new IP for the new age
Why? They already have Halo
>or just hired different people when building 343
Who for example?

>>714653839
Rumor says 343 hiring actively blocked any ex-Bungie applicant.

>>714645335 (OP)
>Literally the only serious non-Japanese console brand was Xbox

You're ignoring Atari, which disproves your whole point.

>>714654353
They stopped doing that for a long time since Joseph Staten was Halo Infinite's game director.

>>714653839
What I picked up from your previous posts is that they couldn't of made another Halo that was good. And while talking about 343 hiring were talking about the company getting founded.

>>714645335 (OP)
Because we here in America are PC gaming, it's in our blood. Console gaming was never our style, that was the Japanese style.

>>714654731
>What I picked up from your previous posts is that they couldn't of made another Halo that was good
In theory they could but it's hard to know if it would have sold any better.

>>714647670
Are you the same retard shouting how Microsoft still cares about gaming and will buy out Valve one of these days when fat Gaben dies?

>>714651264
Not him but Halo 4 was shit but outsold Reach. Halo spin-offs were never popular even during Halo's heyday. They try a Halo spin-off now and Microsoft would take the IP out back.

>>714651940
>You don't need the master chief for it
Bullshit, you currently make a Halo game without Chief now with Microsoft on a laying off spree and this IP would be vaulted forever. It's over for non-Master Chief Halo games.

>>714653056
dreamcast came out after sega already ruined their reputation. Wii u and gamecube was just a marketing fail.
ps5 and switch 2 are selling based off sony and nintendo's reputation, which is based on selling good gaymes.
There's a huge overlap between console sales and good gaymes assuming the marketing is fine and your rep already isn't in the gutter.
for microsoft it's too late. Not only was their marketing shit, they had an entire PR disaster with the xbone on TOP of having no gaymes.
it was enough to kill their hopes of ever competing again.

>>714655130
it outsold reach on day 1/week sales or some shit, but iirc the sales were close to reach but never surpassed it overall. Or maybe it did but it wasn't by a lot, we only have estimates since they don't release the numbers.

>>714655403
The VGChartz numbers were never true, Reach sold globally 7 million copies and over 4 million in the US. Microsoft were never happy with Halo spin-offs which is why they barely made them. They did put it on another test run during the 343 era but that ended with Halo Wars 2 and that arcade game because it burned too much money for them. It's a wonder why Halo's finally on the chopping block. Microsoft was planning to kill it after Reach until Bonnie Ross stepped in.

>>714655590
>Microsoft was planning to kill it after Reach until Bonnie Ross stepped in.
that would have been the perfect move
the halo story already ended on a good note. If anything bringing it back now would have created hype, instead they brought back a mid game on the same console as the bungie games.

>>714655661
Bringing it back now would put Halo in the Perfect Dark situation of Microsoft shitcanning it for good before it even released.

>>714655986
yeah the thing is with microsoft everything is over before it even starts. They can't make games or run studios, so i don't even see a sega tier future for them in gaming lol.