>>714977126It's also a reference to the "one box" theory that Sony had in the 90's and Microsoft tried to copy, the idea that one day in the future there would be only one box under your TV that did everything, instead of cable box, VCR, playstation, etc. Bill Gates talked about using video games as a trojan horse to get under your TV and eventually take over your living room. So the first taste of success they had, they figured they could ditch the video games and make it the "one box" that did everything else.