>>715623820 (OP)It did perfectly fine at first, the OG Xbox beat the Gamecube which is an impressive performance for a new player on the market, the 360 even beat the PS3 until later in the lifecycle when Sony got their shit together.
Imo the point when it was fucked was when they went full kinect, started pandering to a casual audience, stopped releasing fun games. Then the Xbone was a continuation of that, they wanted to make a console for people who don't play video games and assumed gamers will come anyway.
More recently during the launch of the Series X Microsoft managed to regain alot of the goodwill lost and was in a good spot to at least sell decently but they blew it away, their strategy was to buy studios and do nothing with them, Halo Infinite was a disaster, all of their "exclusives" are garbage that nobody wants to play. Gamepass is a terrible idea for video games, when you dump a bunch of games for "free" people don't care about them as much, it devalues them, and from the developer side it definitely had a negative effect on quality because why even try if it's gonna end up on Xbox dumping ground and Microsoft will pay for it anyway?