GAMING INDUSTRY NEWS
North American (not Mexico) and European gamers account for almost half of global video game spending. North Americans (not Mexico) are the biggest spenders per capita.
>North American players spend an average of $325 on gaming annually, accounting for 28% of global market spending, a new report has found.
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Published on August 12, 2025, the report by Newzoo and Tebex analyzed player behavior and payment trends in the West.
>According to the findings, the West games market is seeing slowing "payer growth," with a 1.1% compound annual growth rate (CAGR) in North America and 3.1% CAGR in Europe between 2023 and 2027. As such, Newzoo and Tebex recommend studios "shift from acquiring new players to maximizing value from existing ones."
>The report found that the global market size is $189 billion (up 3.4% year-on-year), with North America accounting for 28% ($52.7 billion) of that total, and Europe making up 18% ($33.1 billion).
>While North America and Europe house only 20% of players (3.54 billion), the regions, together, account for 46% of global spending.
>Elsewhere, the report found that North America leads in annual spend per player, with gamers spending an average of $325 each year.
>European players spend almost three times less, with an average of $125. Cumulatively, Western gamers ($170) spend more than three times what Eastern gamers ($51.60) do on average.
>North American players spend an average of $325 on gaming annually, accounting for 28% of global market spending, a new report has found.
>
Published on August 12, 2025, the report by Newzoo and Tebex analyzed player behavior and payment trends in the West.
>According to the findings, the West games market is seeing slowing "payer growth," with a 1.1% compound annual growth rate (CAGR) in North America and 3.1% CAGR in Europe between 2023 and 2027. As such, Newzoo and Tebex recommend studios "shift from acquiring new players to maximizing value from existing ones."
>The report found that the global market size is $189 billion (up 3.4% year-on-year), with North America accounting for 28% ($52.7 billion) of that total, and Europe making up 18% ($33.1 billion).
>While North America and Europe house only 20% of players (3.54 billion), the regions, together, account for 46% of global spending.
>Elsewhere, the report found that North America leads in annual spend per player, with gamers spending an average of $325 each year.
>European players spend almost three times less, with an average of $125. Cumulatively, Western gamers ($170) spend more than three times what Eastern gamers ($51.60) do on average.
