>>11820270 (OP)Rentals. In the US/UK we have rentals where I could've gone down to Blockbuster, Family Video, whatever the fuck back in the day, and play a game for five days to a week, conquer it and return for relative cheap instead of buying whole games. Nowadays it seems quaint, but it was big back then, and publishers/developers notoriously and constantly made localized versions of games much more brutal so that kids couldn't rent and beat a game over a weekend.
A large part of this is because Japan doesn't have rentals. You could borrow a game from a friend or neighbor, of course, but stores weren't allowed to actually buy up game copies and then put them on shelves for other people to rent. It was legal law preventing it. In the Land of the Rising Sun, copyrights and legal laws are incredibly draconian in ways that make the US look free by comparison.