>>11840706 (OP) (OP)
>Who fucked themselves over more, Atari or Sega?It's a hard question
> Atari- Nolan Bushnell sells of Atari to Warner Communications in 1976 and then leaves the company in 1979.
- After the 1983 NA home console crash, Warner Communications breaks Atari into two separate companies. Atari Corp; which was purchased by Jack Tramiel, and Atari Games, which was like sold off to Namco, or something?
- Jack Tramiel pushed Atari into being more computer oriented. But they do release some consoles like the 2600 Jr., and 7800 Pro System.
- Atari tries to get back into home console gaming with the Lynx and the Jaguar.
-Jaguar tanks Jack Tramiel's Atari Corp. Tramiel sells of Atari's computer patents to various tech companies.
- Atari gets purchased by Hasbro Interactive. They focus on releasing 'modern classics' like an updated 3D Missile Command and Pong.
- Atari Games (The arcade division) gets purchased by Midway. Midway goes under. Most of the IP is bought by Warner Bros. Interactive.
> Sega (Of America)- Makes a deal with Tonka to distribute the Master System.
- Does incredibly well in arcades, but their home console system gets demolished by Nintendo's exclusivity contracts.
- Release Genesis in 1988-1989. The system actually does pretty well under Michael Katz, sold well on its' arcade ports and when EA became a publisher. The system became known for its' sports titles. Those were pretty big sellers.
- Sega goats Tom Kalinske over from Mattel. Kalinske already had success with Barbie, Heman, and Hot Wheels.
- Tom Kalinske spearheads the popularity of Sonic the Hedgehog through mass marketing and promotional tie ins.
- Makes Sega a real competitor in the 16bit era.
- 32X and Sega Saturn were cluster fucks.
- Sega was too far in debt with the Saturn.