Why were Microsoft so obsessed with British game studios in the 2000s? They’d bought out both Rare and Lionhead back to back as their shiny new toys for both the latter part of the Xbox and the upcoming 360

>two studios out of 496842968 american ones they bought
>obsessed

>>11897748
In the 2000s the big money moves were Engerland. They didn’t go on the company spending spree until 8th gen and that’s not retro yet

>>11897742 (OP)
Probably part of their attempts to build up the Xbox by buying up international studios same as they tried to do in Japan

>>11897742 (OP)
They realized the superiority of British devs who were far ahead of Microsoft with me speccy and me amiger

>>11897742 (OP)
peter molyneux was that convincing.