Let's go back to when VShojo announced kson and Nazuna debuts. Indiefags cheered and believed that VShojo will be the new standard for corpos. At the time, it really looked like it may be able to compete with Holo. /vt/ was filled with vsj+ threads and hoped any big indies join VShojo to become "Hololive killer". 2022 was VShojo year and history records proved that

Fast forward today, things mysteriously changed. They lost 3 members to Mythic last year but eventually fans coped with it and moved on. But in 2025, shit escalated. They fired the ex-Niji who thanked VShojo for saving her, laid off key staff and lost 2 important members, including Zen who is agreed by many people to be one of main VShojo faces and the one who encouraged indies to join the agency the most. The agency did not do something lightly that lost that many people in span of 4 months. And not just the company, fans and the community changed their hype for VShojo too. Now there are barely any positive VShojo threads or threads in general during no-drama days. Hell they don't even beg Nimi and Saba to join VShojo anymore. Suddenly it is fine for indies to stay as indies and discourage them to join their once beloved agency that promotes talent freedom

Their downfall should be studied and you should care, because VShojo is proof that even the company which may have the whitest company traits can become unstable and subject to drastic changes. In the end, there is no true "talent freedom" agency and it is honestly scary to see whether Gunrun can stop this decline or take it further down

>They fired the ex-Niji who thanked VShojo for saving her
You were doing pretty well until here, 5/10. A catalog thread would never say anything positive or sympathetic towards her unless they could use her as ammo to shit on someone else.

>>102187641 (OP)
>Nimi and Saba
Is Hololive dying?...

>>102187972
But he's right. Matara kept going on and on about how glorious Vshojo was. How she could do whatever she wanted and had management and etc. but to this day she's the only person who ever got fired from vshojo

>>102187641 (OP)
the issue I think is more of its structure just not being built to last. aka "how are they supposed to actually make money if they just give all profit to the talents and ask for nothing and don't make them do anything in particular."

mythic is also probably instrumental to their downturn in fortunes because they're even more a do-nothing not-corpo than vshojo is. but I think what also is up is mythic sucks up all the sponsorships and hence again I ask, how does vshojo actually-make money. seems more like it was good at spending while the times were good but it didn't have a long-term plan.

or maybe they in fact were trying to figure out how to survive which might involve some kind of cuts taken from earnings etc and that would actually be what makes girls nope out. after all if the stated reason for firing matara was true, that she was trying to make merch 3rd party on the side, you have to ask why was that a death sentence tier serious offense? because it's one of their only lifelines to survive at all and if others followed suit as matara they'd literally collapse?

>>102190793
>how are they supposed to actually make money if they just give all profit to the talents and ask for nothing and don't make them do anything in particular.
they believed they could coast on venture capital for the rest of time

>>102190787
matara constantly shit talked vshojo while boosting bricky merch company, which she also did yesterday btw
good pr indeed

>>102187641 (OP)
>when VShojo announced kson and Nazuna debuts. Indiefags cheered and believed
anyone who wasnt a complete retard was questioning the decision to hire Nazuna
Everything with Matara is funny because she used to be an outspoken commie
the actual dramas with vshojo are mostly caused by Froot, she was the one shitting herself with rage over hogwarts, she made Kson look like a stupid slut for defending her and her mother should have been told to shut the fuck up making an embarrassment of them all on twitter years ago

it never made sense to me why their merch pipeline got so clogged up
it was supposed to be their main thing
no jp corpo tism, they barely organize events, they don't produce regular content like holos, what is it that they're doing that require more attention than merch?

>>102191817
Well, to be fair, merch problems have been a constant thing in this industry. Both corpos and indies seem to never be able to have a single year with out multiple merch botches. It's only recently that things seem to be finally stabilizing, if only a little.

>>102192148
raechit is an exceptional merch handler then

>>102187641 (OP)

>>102190793
I think Mythic was the biggest blow in the end. Sure it's just Vshojo-lite, but in the end like 90% of Twitch indies joined Vshojo-lite and that made Vshojo even more redundant. Vshojo still had a small branding edge when they were actually spending money on events and promoting their talents but that seems to have all dried up a year or so ago anyway.

>>102191339
>while boosting bricky merch company
Are her and bricky just the hag version of mouse and Connor?

>>102187641 (OP)
Vshojo was never good. Reminder that Sykkuno is the reason why Ironmouse got popular then Ironmouse proceeds to get cucked by Connor for Japanese porn stars.

True, indie faggots will continue to grift while Holollive will never stop winning. God is good.

>>102192478
So who is going to leave holo next?

>>102187641 (OP)
>TALENT FREEDOM
>Cons: Nothing
>VC money runs out
>everyone abandons ship

Gee, it turns out a company needs to earn money to survive.
All that Talent Freedom sure made a lot of money.
Now theyre all so free they also free to leave you to die.
Great job Vshojo! You can take that "Talent Freedom" with you in your grave.
Good Riddance.

>>102187641 (OP)
You will never be a real corpo. You have no gens, you have no sovl, you have no events. You are a group of homosexual men and brown women twisted by kevinX models and shitty MVs into a crude mockery of chuuba perfection.
All the "talent freedom" you get is two-faced and half- hearted. Behind your back corpos mock you. Your fans are disgusted and ashamed of you, your industry plants laugh at your ghoulish male shilling behind closed doors.
Mems are utterly repulsed by you. Decades of vtubing has allowed fans to sniff out frauds with incredible efficiency. Even JPs who "had the dorito" act like whores and look like fleshies to even the brownest tourist.

VShojo never seemed fully commited to being a brand but they were never just an agency either, so I don't know what they were trying to accomplish

>>102192661
At heart it was just twitch girls that wanted to launch their own twitch group but hopped on the holo wave
They never really understood it and being in the twitch bubble meant that they always saw it as some weird thing they'd only interact with when opening twitter
It's the reason they'd try and follow the culture but it was always in a halfhearted way that always sounded fake
People forget that vshojo only got popular because of dumb whores on chaturbate thinking that melody was a real au chatbot that was stealing their money

>>102192529
Reimu and ren

>>102192584
see >>102192529

>tribalists assuming vshojo fans were fans of the corpo and not the streamers
Weird projection

>>102188484
Yeah... very soon

>new member collabs with a NijiEN liver
>corpo starts having issues soon after
A coincidence, but a funny one

>>102190787
You don't care. Just like no one cared about her after she joined except when she said something about Niji that could be used in bait threads.

>>102187972
>You were doing pretty well until here
No he wasn't.

>>102193429
Nah you're right. I don't. Fuck Matara honestly

>>102194759
Finally, something we can agree on.

>>102187641 (OP)
daily reminder that Kson was astronomically WRONG

>>102194927
What's funny is anons have completely forgotten about Kson because they're so focused on tearing down Ironmouse.

>>102193368
Did you even read one post in this thread?

>>102194759
I don't hate her personally but her personality and voice is grating to me. Don't really get the appeal at all.

>>102195013
Nah we did not forget. We simply moved on because she was already btfo'ed back in last year when Nazuna "graduated". Back then she tried so hard to defend her credibility and showed that she is not a corpo-sellout. Now she decided to lay low, give Zen and Geega a sendoff tweet and then continued on as normal, so nothing new can be said from her to be honest until she leaves the agency (the only reason why Mousey was brought up was because of the alleged beef with Zen)

>>102194927
>>102197406
neck yourself island monkey

>>102187641 (OP)
I'm pretty certain the straw that blew Zen's back was the fact she wanted to saviorfag new chuubas into Vshojo ever since fucking 2021, but Vshojo themselves couldn't bother moving forward with the auditions which now resulted in Panini (the man in charge of said audition process) bailing out the company and Zen following shortly after.

>>102195013
Well... she effectively sank herself by butting unnanounced into Froot's yab without being spoonfed first and then later with the "It's YOU that left" tweet. So...

>>102198497
hang yourself phasemonkey

Theory: Vshojo is running out of money and has been having to dial back.

>>102195013
they realized pretty quickly she was a talentless dime-a-dozen ethot.

>>102187641 (OP)
>2022 was VShojo year
Idol...

>>102187641 (OP)
>VShojo is proof that even the company which may have the whitest company traits can become unstable
Unless there's a major outrage from customers black companies are usually more successful and profitable.

>>102192906
the term you're looking for is "cargo cult" aka built an approximation of something without understanding at all how/why it worked. twitch vtubing in generally mostly is this. it's why the liggerverse lives in its entire own separate reality from the board.

>>102202263
vshojo was at its peak when they did idol concerts and i am dead fucking serious
few will remember the hype of nyanners going on stage with kizuna AI that one time

>>102187641 (OP)
i'm going to be as brutal as possible;

vtubers are the new hookers, and vtuber companies are the new pimps

you need to have a good revenue split as a pimp to both maintain your stable but also attract new whores
vshojo was operating some garbage ass leftist commune bordello instead of pimping these girls out like they needed to, they also brought in a bunch of drama ass bitches into the house and ran the gucci clients with real money out

eventually, the vshojo girls realized they didn't need the pimp no more because he didn't do anything for them except let dumb bitches act up and ruin it for the rest of them

>>102187641 (OP)
The biggest red flag should've been Mowtendoo leaving the place.

>>102187641 (OP)
>there is no true "talent freedom" agency
What is Mythic Talent?

>>102193368
>>tribalists assuming vshojo fans were fans of the corpo and not the streamers
they are

Interesting to see you on here chairman

well

?

>>102187641 (OP)
The investor money dried up.

>>102219634
Well what?

>>102191339
Matara also constantly shit talked Niji and you weren't complaining

>>102193368
That's a funny cope until you saw the endless crying/seething over zen leaving vshojo.

>>102192343
not really, bricky is friendly with all W40K chuubas

>>102193368
I saw all the hate leaving talents have gotten throughout the years
>inb4 falseflaggers
prove it.

>>102198497
kson censored by vshojo management
keywords for archive reps

>>102224717
ok here you go.

>>102187641 (OP)
I almost forgot it exists

>>102190793
anon they keep 50% of the merch money, which is by far the biggest rev source of all major brands

>>102227940
Geega said that Vshojo takes LESS than 50% of the merch income.

>>102224530
Zentreya went out acting like a cunt. The only other member I can think of that left like that was Silvervale.

>>102187641 (OP)
tl;dr

Oh no, losing a greedy hag, boring hag, and a male that uses tts.. such a big loss..