>>102680096>up to 60% for most sources of revenuemerch is a terrible source of revenue and is honestly more trouble than its worth. sponsors are good money but also a hassle with many of them wanting a large amount of back and forth communication to hash out details before the contract is agreed to.
setting aside that vshojo specifically was an ineffective company that didnt do the things it set out to do, the idea of having someone else manage all of this for you, and also hunt for opportunities on your behalf so you dont have to, is a lucrative idea.
even now, many independant large vtubers still have many of these things managed for them, with personal staff teams that manage the majority of their sponsor communications for them and with middleman companies that handle merch for collectives of independant vtubers.