>>103212028The real answer is that they never actually tried to market them properly in the west.
There's absolutely a market here for chill, laid back streamers using virtual avatars, but instead they refused to do anything for the early girls, noticed that their nothing was getting them no results, and then threw the girls to the side to shove the boys down everyone's throats. It got the teenage girl fanbase and a bunch of chinese people, but they eventually pissed them off and had nothing to fall back on.
This is on top of refusing to capitalize on any of their talent's talents via things like refusing to allow Selen to reach out and network to her heart's content, kneecapping Pomu all the time, not forcing Enna to actually fucking practice singing, etc.
Then selen happened and now even the normalfags know to stay away from Nijisanji.