>Sony Group Corporation and Bandai Namco Holdings have signed a strategic business alliance agreement aimed at strengthening engagement among anime and manga fans, which will also see Sony acquire 16 million Bandai Namco shares for 68 billion yen, becoming a shareholder holding approximately 2.5 percent of total issued shares of Bandai Namco, the companies announced.

https://www.gematsu.com/2025/07/sony-group-corporation-and-bandai-namco-holdings-sign-strategic-partnership

>>280866078 (OP)
>Strategic Business Alliance

>Through this business alliance and Sony’s investment in Bandai Namco, as two of the leading Japanese entertainment companies, Bandai Namco and Sony will focus on expanding the fan community for [intellectual property] such as anime and manga around the world and strengthening engagement, particularly in the anime field where rapid market growth is anticipated, while merging their strengths to create new and emotionally moving experiences for fans, and as a result of these efforts maximize the value of [intellectual property].

>Bandai Namco and Sony have historically collaborated on various projects in the fields such as games, anime and music, and they plan to extend this collaboration to a broader range of areas. The two companies intend to implement initiatives including the expansion of works as well as products and services based on [intellectual property] developed by Bandai Namco, leveraging Sony’s strengths in areas such as the production and distribution of anime and other video content, as well as merchandising. They also plan to engage in detailed discussions regarding the joint development and promotion of [intellectual property] such as anime and manga, in addition to planning and technical collaboration on experiential entertainment. Furthermore, the two companies plan to explore opportunities to support creators by jointly developing and operating entertainment-related technologies and services, and to engage in joint investments and business alliances in fan engagement areas.

>>280866086
>Comments

>Nobuhiko Momoi, Executive Vice President, Bandai Namco Holdings Inc.
>“The Bandai Namco Group promotes an ‘[intellectual property] axis strategy’ that aims to maximize [intellectual property] value by leveraging the appeal and worldview of [intellectual property], providing the optimal products and services at the optimal timing in the optimal regions. We are filled with excitement about the potential to create new entertainment by combining Sony Group’s strengths and technological capabilities across various entertainment fields with Bandai Namco’s [intellectual property] axis strategy. Through this collaboration, we aim to connect with [intellectual property] fans worldwide, cocreate the future together, and realize our Purpose, ‘Fun for All into the Future,’ and Mid- to Long-term Vision, ‘Connect with Fans.'”

>Toshimoto Mitomo, Chief Strategy Officer, Representative Corporate Executive Officer, Sony Group Corporation
>“Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans, alongside Bandai Namco Group, with its outstanding capacity for multidirectional expansion of diverse [intellectual property] and deep connections with fans at real touchpoints, both domestically and internationally. By combining the strengths of both companies in the field of entertainment and unlocking the potential of compelling [intellectual property], we will further accelerate our efforts to maximize [intellectual property] value and realize Sony’s long-term vision, ‘Creative Entertainment Vision.'”

Was wondering why they were getting super buddy buddy with Patapon being published by them, now I know. Prepare to see Tekken anime.

>>280866116
I hope they pick up other IPs that sony gave up on, even though the freedom wars remaster was really rushed

>>280866101
>Through this collaboration, we aim to connect with fans worldwide, cocreate the future together, and realize our Purpose, ‘Fun for All into the Future,’ and Mid- to Long-term Vision, ‘Connect with Fans

Does this kind of speech even work for anyone?

>>280866116
>>280866169
It looks like they're happy to license old IPs they're never touching again to anyone provided they front the cash and hand over X amount of royalties. The Fantavision remake for PS5/PC was developed and published by Cosmo Machia, who I believe the original director works for now.

>>280866169
https://www.bandainamco.co.jp/en/group/ip.html

could legit just be idolm@ster, Gundam and Anpanman, but hey.

>>280866078 (OP)
Cannot wait for Solo leveling toys and plamodels from bandai.
Toy: DX sung jin woo blade
Sung jin woo transformation watch
Plamodel: HGWT 1/12 sung jin woo plamodel.
These will sell like pancake between Japanese kids. Bandai shall stop making garbages like poop plamodel and shall make solo leveling plamodel. Since Solo leveling is super popular in Japan.

>>280866116
I hope they're better than the old Tekken anime.

>>280866078 (OP)
>Sony now owns 2.5% of Bandai Namco
Oh wow!
Anyway…

>>280866434
kek this
it will be ultrawoke

>>280868462
How can toys and plamodel be woke tho? Could late UC anime have woke shits like troon "zeon remnant" with karen cut and nose piercing, non binary Crossbone vanguard, and fat black Re-zeon pilot?

hi guys

tommy PARKY

>>280868462
Good.
It's Solo Leveling-fags deserve.

TP

>>280868462
>>280866078 (OP)
desu. Sony got more and more woke over the years. not cool.

tpbc

>>280868686
>he hasn't seen Fukushuu no Requiem, gcucks and troons on mercury

>>280866171
Yeah, mid management people love it.

>>280866078 (OP)
Klonoa anime soon...

Madoka and Precure

2023

>>280870452
While Madoka is in fact owned by Sony, pretty sure Precure is Toei and not Bandai Namco

>>>/v/

>>280866078 (OP)
>sony
yikes
expect more censorship

>>280870495
>Aniplex
No I don't think so, you would know that too if you weren't such a fucking newfag from /v/

>>280870483
>Sony
>Bandai
>/v/
How new?

>>280870516
?
Engage Kiss & LycoReco were censored.
every ecchi scene censored except homosexual interracial near-kissing scene

The Japanese government is currently investing in the companies listed in the picture. In the future, these companies are likely to merge and reorganize to become super giant anime and game companies.

Tell me /a/, is Sony really Japanese or American?

>>280871347
The Japanese government considers Sony to be a Japanese company.

>>280871508
Then why does it behave like an American company?

>>280871597
SIE behaves like an American company, the best way to look at Sony is just to judge each branch separately. SMEJ, which Aniplex is under, is way different from SIE, which is PlayStation. In short, it's retarded but somehow works and the suits in Tokyo don't care so long as their branches make money in general and the stock price goes up.

>>280866101
>Muh leverage being to audiences dynamic blah blah blah engagement blah blah blah blah blah blah blah blah blah blah

Just fucking pay talented people to make good stuff you parasitic corporate faggots

>>280872443
I think relentless corpo speak basically kills these people's ability to recognise profitable projects even if they're staring at one.

>>280872343
Those suits in Tokyo better be vigilant.

>>280872443
I mean, Sony and Bandai do? A-1, Cloverworks, Studio Shaft (slave studio), Ufotable (slave studio) and Sunrise make some pretty good shit sometimes.

>>280872443
good stuff doesn't sell bl9ckbuster numbers because good stuff has to commit to appealing to a specific niche audience rather than the lowest common denominator

>>280872958
They say that but that approach has literally never ever worked. All the biggest IPs in history started out genuinely great. Sure they eventually became soulless money printing machines later but that was after established their roots. Corpos keep trying to speedrun to the soulless phase and either neglect or completely kill quality works before they even have a chance to grow. It's beyond retarded.

>>280866252
>all Gundam songs will be from Sony artists from now on
Feels bad.

>>280873275
>he doesn't know
Has always been since SEED.

>>280873275
lol look up which label TMR, Larenciel, Man with a Mission, Yaasobi, Kenshi Yonezu etc belong too.

Damm Snoy is really expanding its reach.

>>280873447
>>280873566
Selective memory, huh? Chiaki Ishikawa (Gundam 00 ED) is under Victor Entertainment. AiNA THE END (WfM S2 ED) belongs to Avex. Two-Mix (Wing songs) has no relationship to Sony.

>>280866219
Oh fuck, I loved that game.

>>280868966
SIE (the Playstation guys) aren't all of Sony, dumb /v/ tourists.

>>280873870
>what about those two
Out of the rest. And Wing was before Seed.

>>280870773
LycoReco was an original anime dumbass.

>>280870773
LycoReco and Engage Kiss are Aniplex original anime dumbass, LycoReco's manga adaptation came out long after the anime and Engage Kiss's manga adaptation started a couple weeks after the anime started airing. There was nothing to censor in the first place.

>solo shilling even more
yippie

>>280878110
>the only thing Sony makes is Solo Levelling
You must either be retarded or deranged, Solo Levelling isn't even in Sony's top 10 most profitable anime IP's of the last 10 years.