>>282055226
Basically, Mine Yoshizaki created the Kemono Firends concept and launched a phone game based on it
The game was a huge failure
A tie-in anime was already planned but as the game was such a big failure Mine abandoned the IP
Kadokawa hired some literally who(Tatsuki) on peanuts to make the cheapest anime possible just to cover the airing slot
Tatsuki with a team of like 5 people had complete creative freedom as neither Mine not Kadokawa cared anymore
Game servers got shut down
A few days later the anime started airing past midnight
It was the cheapest thing you would ever see BUT it was so charming and fun Otaku instantly loved it
By the season final it was HUGE among Otaku
Otaku were demanding for merchandising but game was already dead and no merchandising was prepared at all
The broadcaster realized it was a fun wholesome show
Got rerun on an early morning timeslot
It became HUGE among kids
It was HUGE at comiket getting close to surpass even 2hou (insane as a new IP)
The friends started appearing everywhere on ads for big corporations
Merchandising got released, Kadokawa was swimming in money
Tatsuki (the new director) got in touch with the fans and promised them big thing for the future
Season 2 announced, hype was in the stratosphere
Then Mine returned... he wanted HIS IP back
Mine got added to season 2 production team
Tatsuki got fired short after
According to Kadokawa he did unauthorized use of the IP
He did some spot for some brand, the brand shown later they actually had a contract with Kadokawa so it was bullshit
People became MAD at Tatsuki getting fired
Both Kadokawa and Mine radio silent
Otaku started abandoning the IP because of Tatsuki being fired
Mine's "second season" started airing
It was a soft-reboot, season 1 cliffhanger ending got ignored
Writing was shit
It shitted on season 1 at every chance it had
People hated it
Franchise plummeted in popularity
It's a rotten corpse by now
Mine still in charge BTW