The article itself specifies that "globally the anime merchandise market is at $25–30 billion, encompassing everything from limited-edition figures and Blu-rays to crossovers with global retailers like Uniqlo and Adidas", as well as "collectibles, apparel, toys, and brand collaborations that extend far beyond TV and film". Only part of that merchandise market is counted within the anime industry market size (mostly physical media and collectibles, figures, etc). Clickbait article.
>>283408305
Don't worry. We'll be getting a post-anime renaissance soon enough. The bubble will burst eventually like it did before.