>>942117641
After the 1960s, the Democratic Party nationally supported civil rights legislation and other social reforms.
Many voters in the South were culturally conservative and skeptical of federal intervention.
Republicans noticed a shift in voter preferences in the region and saw an opportunity to build support there.
Republicans focused on issues that appealed broadly to culturally and socially conservative voters, such as:
Law and order
Opposition to overreach in federal programs
Emphasis on traditional family and religious values
These messages were aimed at all voters who shared these values, regardless of race.
Republicans also reinforced their existing economic and business-friendly policies, which appealed to the region’s growing urban and suburban populations.
Over several election cycles, Republicans gained more support in Southern states.
This shift reflected a change in voter coalition, not a moral or ideological reversal by the party itself.
The party maintained its core principles: limited federal government (relative to context), rule of law, economic freedom, and socially conservative values.
This is cited from the washington post, Niskanen center, usahistorytimeline, oup, medium.com, princeton, and facingsouth.org.
Like I said, the "southern strategy" was a demonizing term, and yes, was entirely a "myth".
