>>60524606 (OP)Sideways movement is not the thing to be afraid of.
This is going to sound corny, but as far as tech companies are concerned, I look for CEOs with a vision for humanity's future, and an obsessive drive to realize it. Making line go up is not a vision, but a consequence of it.
With all of the abstractions of the stock market, QA, reading charts and tea leaves, we forget what investing is about. It is a way for the rest of us to support the best of us. We're not all geniuses. Not all of us can change the world. What we do is collectively incentivize the few who can, because that benefits humanity as a whole.
Tim Cook is a line-go-up man. Or perhaps worse, he's a line-don't-go-down man, someone who just plays defense. That doesn't mean you can't make money with Apple. You probably will if you hold long enough and DCA your cost basis down. But is that all you're looking for from your investments?