>>21427135 (OP)>a Coke delivered for retail price + tip at 3 in the morning now.in a big city maybe, but most hotels and resorts can roll up the sidewalks at a certain hour.
I'd suggest the target audience is somsone who just doesn't give a damn and is willing to pay for convenience prices. If you get back to your room and just want a bottled water or soda to go with your free ice bucket,it's there without hassle. If it's about skipping a meal and needing something, it's there. It's just to replace items you'd have at home. If your room was in the hundreds, a few more dollars is like tax. Not everyone can hit a grocery on the way to the hotel room. I assume you've never been snowed in somewhere stupid like Atlanta and are just thrilled not to sleep in a chair in the terminal, and are willing to accept a cheap hotel vicinity room for 6hours of sleep and a shower freshenup followed by a hotel van to return to the terminal.
Corporate types will likely be on a club floor with a help yourself kind of kitchen and bar area, fully stocked with snacks laid all. Your flight attendants are happy to give you a couple of baileys to take with you for your first night in your room too. Why, because you're in business or first. Ditto for the folks in the lounge.