>>149487003
All right, i'll explain it with an example then:
Let's just say there's a fictional company called "Example Inc.", Example Inc. is a multinational mass media conglomerate whose entertainment products made billions of dollars in earnings.
Example Inc. doesn't just make original movies and tv series, but also makes live actions remakes and sequels; now, making a sequel or a live action remake is way easier than making something original: you already have a customer base from the previous movies/season, you already have characters and you seldom have to make new ones and you already know how to market it.
In contrast, making an original idea is harder: you need to make a new product from scratch, you need to market it well with all the unknown variables and it's unknown whetever it will have a public or not.
But a good chunk of the investors of Example Inc. wants new ideas, they want something new that maybe will spawn a new franchise that will bring a lot of money to the company, how do you put all the investors to shut up? It's easy: by sabotaging new ideas.
All Example Inc. has to do is to make the original idea flop at the box office, the higher the budget + marketing is then higher are the chances of the movie being a financial failure; so, they give 200 mln budget + 100 mln marketing to the new idea, so that it will need to make at least 300 mln worldwide in order to be a financial success.
Mind you, the marketing will be completely insufficent on purpose so that as few people as possible will hear about the movie, once the movie flopped at the box offie, every single person in the company that pitches original ideas will be shut immediately with: "we tried that with X movie, it didn't work" and back to the upteenth more of the same sequel of a famous franchise.
