Thread 150048913

>>150048913 (OP)
?

>>150048995
Cracker Barrel rebranded to an overly simple logo and they're changing things on the menu. They've lost over 100 million dollars instantly because it was so negatively received.

>>150049088
Based joke explainer

>>150048913 (OP)
I see plenty in that pic

>>150049088
I mean that's partially it, they also remodeled the interiors to be like any other modern hipster restaurant, ditching the unique timeless "country store" asthetic, hence the play on words (cracker referring to "old rural white guy" rather than the food)
I thought it would ruin the joke if I said that

>>150049088
>Cracker Barrel Old Country Store, Inc., doing business as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme.
Oh, some American thing.

>>150048913 (OP)
Why is cracker barrel removing the old guy pissing so many people off?

>>150049457
why can't you read the thread

>>150049457
A dining establishment intended to bring you into traditional values and aesthetics choosing to go modern alienates the target audience. That and also I guess people think it's politically motivated for some reason so that type is also getting riled up over it.

>>150049457
im not a cracker barrel enjoyer myself but its not just the logo. the who establishment is going through a redesign that doesnt appeal to the main customers who eat there. the new interior designs look like one of those millennial restaurants with over priced shit. the old design had a distinct and unique style which many people liked seeing the arguments made about why they hate the new design

>>150049457
It's a reminder to boomers of thier own imminent mortality and they're responding accordingly.
Same as it ever was

>>150049753
I'm more concerned with McDonalds turning form the fun place for kids to the bland beige coffee shop for hipsters. That was a massive downgrade that threw away the old customer base. Cracker Barrel just sort of removed a guy from a sign, and everyone lost their shit over it.

>>150049809
Most of the sign changes are meant specifically for aging boomers since complicated signs are hard to make out for a 75 year old. But a very simple 1-2 color logo is easily recognizable. This whole thing is pretty much still pointing all businesses towards them as their main customer base.

>>150049088
Also the joke people keep saying is that the man in the old logo is the “cracker”

>>150050654
have you see the new design of the inside of a cracker barrel?

>>150049088
Are they still keeping the store part?

>>150048913 (OP)
Does anyone younger than 60 actually go to a Cracker Barrel? Like on their own, not because grandma wants to eat there.

>>150049197
Is it wrong to say I love places like Cracker Barrel, Dennies and Perkins?

Just the food is so good, and unlike a lot of stuff in my country.

>>150049197
>cracker referring to "old rural white guy" rather than the food)
That is not at all why they called it that. A cracker barrel is literally what it is; a barrel full of saltines. what would happen is people, usually older folks, would gather around one or a few, sometimes eating the contents or just using them as furniture, outside the general store and socialize. Why would the restaurant use it as a racial term?

>>150051311
I do. I like it.

>>150051950
>Why would the restaurant use it as a racial term?

>>150051950
The restaurant name does not refer to the slur, yes
OP's joke does refer to it however
More topically, the term "cracker-barrel" is defined as " Folksy; characteristic of simple small-town people."
In other words the exact opposite of the kind of people who would stomach Chipotle or whatever the coaster management is trying to emulate.
This is what is wrong with this situation, not that they removed an old white guy from the logo, but what that is symptomatic of; 30-something year old white women and metrosexuals, almost always from either the west coast or the northeast, getting into these places and turning their product into these soulless, monochrome slabs to attract a "wider audience" (read: the people they know). I believe people who use the term gentrification are harming the impoverished and desperate by not allowing anything to get them out of the literal ghetto, whether they are unknowingly doing it or not, but fundamentally there is some truth to what they are talking about

>>150052208
>Cracker Barrel was named after barrels full of soda crackers that would get people to gather there.
>It does genuinely serve none
I'm shocked it hasn't gone bankrupt earlier.

>>150051311
Not younger than 60 here, but Cracker Barrel does serve a really good breakfast (the rest of their menu sucks, granted).

If they remove the country ham from the breakfast menu, though, I'm no longer interested.

>>150053930
>Not younger than 60 here
With respect, what the actual fuck are you doing here, sir/ma'am?

>>150053994
What, you didn't think old farts browsed 4chan?

I like comics and cartoons as much as the rest of you kids, even if the ones you associate with your childhood I associate with my college days.

>>150054150
Fair enough, I suppose. We're all getting older by the day
>tfw 1999 was almost 30 years ago now
>tfw by then ill be ___40__

>>150050654
Who the fuck cares about the 'aesthetics' of McDonald's?

>>150049088
They essentially found found a Tom Haverford to
"help them rebrand' and all of the ideas were complete dogshit. Nobody goes to fucking Cracker Barrel for a hip dining experience, and getting rid of all the kitsch essentially erased the entire reason they existed. Now instead of a kitschy but comfortable dining experience with underwhelming food, they're just a restaurant with underwhelming food.

>>150050654
It's not just the sign design. They lost the front porch, the aesthetics of the store, and most importantly, a good fucking chunk of the menu. They went from being faux down home country to wannabe new american poser hip dining. Don't get me wrong, I was never a huge Cracker Barrel fan, but if I was on a road trip with my dad we'd occasionally stop by one and I could at least understand the kitschy charm. Now it's just a nondescript restaurant with shitty food.

>>150051488
>the food is so good
I have trouble imagining a life so miserable that CB is considered "good", let alone "so good"

>>150053994
>With respect, what the actual fuck are you doing here, sir/ma'am?
according to hiroshimoots analytics 8% of posters are over 55, we arent that rare

>>150054433
40 isn't the end of the world, desu. You're no longer the target demographic of pop culture and anyone in their 20s and 30s will officially see you as being an old, but it's pretty nice to be free of all that bullshit. I was never one to particularly follow the crowd, but I still felt that monkey on my shoulder trying to tell me that maybe I should give a fuck. Now it doesn't matter.
That said, if you haven't established a fitness routine, it would be a REALLY good idea to get a gym membership, download a workout plan, and establish that discipline. You can get away with not giving a fuck in your 20s-30s, but things go downhill really fast 40+ if you're not staying on top of shit. If you start working out, you can dodge that bullet, but you'll see people around your same age starting to age really fucking hard if they don't regularly exercise.

>>150049088
>They've lost over 100 million dollars instantly because it was so negatively received.
I want to especially thank you for bringing this news and everyone involved in making it possible.

>>150049088
Minimalism must die

>>150049457
people generally hate minimalistic redesigns

>>150048913 (OP)
What is this fucking 9gag? holy shit dude go home and pray

>>150054566
People younger than 60 actually go to and like going to McDonalds. No one ever goes to Cracker Barrel unless it's grandma's birthday.

At least Golden Corral remains untouched.

>>150048913 (OP)
found the cracker

>>150053930
They got rid of chicken and dumplins years ago, that place has been dead to me ever since.

>>150055276
>They got rid of chicken and dumplins years ago
It was there when I last went a month ago

>>150054895
>three word sentence
Ok, we'll start with you

>>150054814
Ill keep that in mind, thanks elder anon

>>150049088
>They've lost over 100 million dollars instantly

Why does everyone on 4chan think that stock value is the same as actual money/profits? /v/ says stupid shit like this all the time.

>>150049457
It's not about the changes. It's about WHO'S making them. Look up the new Cracker Barrel execs. They look (and act/tweet) like they should be video game journalists or something.

>>150055473
So what youre saying is the changes were going to happen one way or another thanks to the inexorable march of time's inevitable shuffling off the older folks and moving in the younger crowd?

>>150055276
>>150055358
You got me to looking up their menu online. It appears the breakfast menu hasn't changed, so I still have reason to go there even if the decor's gone corp-o-bland.

>>150051311
Yeah i love going

>>150054759
You're just miserable and unimaginative. If you ever left your bedroom you'd know there's worse restaurants than cracker barrel.

>>150055810
For now. Corpobland is always a sign than a company's products are going to get worse, even if they were already ass.

>>150049088
don't lie, they didn't just change the logo and menu, they changed the decorations and layout to be corporation friendly, like what McDonalds and others look like now, completely sterile and grey

>>150055527
Why does the younger crowd want every food joint to be a Starbucks?

>>150049457
They have largely not changed the logo in 50 years. The chain relies on heavy nostalgia in the first place, and was the last holdoff of this trend McDonald's was doing to make everything grey and bland. Most people would have never wanted them to change the logo
This change is also coming after recent food quality reduction and clear quality cuts overall. Alongside the fact the rebrand is generic as fuck
Real answer is Cracker Barrel has started the enshittification process no one asked for, and people are letting out a lot of frustration of how things are going on this logo change. It is more indicative of peoples 2020s frustrations of enshittification of everything more then just the logo

>>150056415
Familiarity. Same reason the boomers liked the old timelessness that Cracker Barrel was offering. Its the kind of sctick they grew up with around thier grandparents/community/what have you: that folksy charm that only really existed when radio was the fastest method of communication, if that. Gens X Y and Z all grew up in more interconnected worlds, so they're used to more streamlined esthetics that had to keep pace with the ever shifting changes of an increasingly globalized society. Now that thier pretty much the ones calling the shots more or less, companies are appealing directly to them since thats where the money is gonna be flowing from for the next decade or so. Its not so much the younger crowd prefers the Starbucks look, its more just the law of the socioeconomic jungle playing out its due course.

>>150048913 (OP)
>From Borders...to Cracker Barrel
>This is the story of Tokyopop

>>150056557
That all just sounds like post-hoc rationalization for shitty trend chasing.
Younger gens growing up in interconnected worlds should make them more open to different styles and tastes, not less.
But (((someone))) at some point decided globalization means everything has to look, feel and taste the same. This is not "due course", it's not organic in the slightest.

>>150056415
>why does x want
because y is retarded and take focus groups and market research as gospel regardless of what they're told

>>150054653
They didn't rebrand to try and become a hip dining experience, they did it for the same reasons McDonald, Pizza Hut, Taco Bell, and any other chain you could name did: it's easier to set up and sell your building when all you have to do is add/remove some branding on the side of a nondescript gray box.

>>150057732
That doesn't explain why they changed the logo. It didn't require multiple colored inks to print so the guy with the barrel didn't change anything. Getting rid of him really only make sense if you're chasing a more hip/modern aesthetic which is antithetical to the olde time cracker barrel aesthetic.

>>150055527
>>150056557
you're dumb

>>150055431
>Why does everyone on 4chan think that stock value is the same as actual money/profits?
Because publically traded companies have to payout their stock value when investors withdraw, so they are losing that amount. But what makes it worse is that most companies that utilize investment opperate under the pretense of having further returns or growth, so a companies often go into deficiet under the assumption that projected investment will cover it after the fact. Cracker Barrel did all of this to attract further investment by modernising brand image, and the fact the inverse has happened is very very very bad because when stock is pulled it seldom just stops but instead projects an ecconomic downturn with stocks depreciating in value overtime. All of sudden the company can't go in deficit which means reduced opperations, which THEN menas even further loss in value.

>>150051311
Yes

>>150048913 (OP)
>>150049088
It's a drawn logo that got simplified.
How is that /co/ adjacent?
They don't even serve Wensleydale!

>>150058095
>That doesn't explain why they changed the logo
Making it fit as a phone app easier does.

>>150059931
Shit, you're right.

>>150059964
Yep, just corporate greed going
>we could save money by redesigning everything so it fits into our app/resales easier
and then wondering why everyone hates the changes when the aesthetic was a leading reason to go eat there. The whole point is that the changes don't appeal to anyone so they can open and close stores with less work. Maybe some minute part of the decision was some bullshit market research saying that
>oh these younger generations either don't care or even prefer the new aesthetic
but that's a smaller part of the decision than sheer laziness/post-hoc justification of paying some designers millions of dollars. Don't forget that either, big corpos will spend millions upon millions of dollars for some of this objectively useless bullshit because one of their number made it his pet project (that he gets kickbacks from) and so even if everyone else knows its stupid bullshit and hates that one guy's guts they'll still use it because they already spent the money on it.

>>150049457
People are just generally pissed off right now.

>add black people
>WOKE
>remove black people
>WOKE
what the fuck is happening?

>>150060162
We need a moderate amount of black

>>150060945
We need macho black

>>150060162
>add black people
>It's woke DEI
>remove black people
>it's woke because they were removed due to 'racism complaints' or something
How long have you been in the internet? Can't be long if you forgot pic related.

>>150049164
Hehehe

>>150049088
Somehow fox news is framing this as the left getting owned, when I'm pretty sure given this map of cracker barrel locations, the left has never heard of cracker barrel.

>>150053994
You thought pic related was just a joke, anon?

>>150059902
>Because publically traded companies have to payout their stock value when investors withdraw, so they are losing that amount.

that's not how anything works at all

stocks and shares and bonds are traded between their holders - the thing they are stocks or shares or bonds of doesn't pay anything in that transaction

the nominal value of a company's shares is the amount it would be worth if, at that moment, you were to offer to buy every share from every holder; losing 100 dollarydoos off that means nothing except to the traders, so if a company blips down or up but nobody trades before it goes back to where it was, nothing is lost

there are secondary markets which are essentially bets on the value of shares, and THOSE do lose money, but they're again not really anything to do with the actual shares, they can wipe themselves out in the time it takes the share price to reset and it doesn't affect the company at all

>>150061537
>only a single store in each of the Dakotas
>two in Montana
>absolutely nothing in Wyoming
I know there's fuck all up that way but id imagine that be one of the places they'd be thriving, relatively speaking

>>150059931
That's the answer to all the simplistic logos. They need to be visible as a 40x40 icon on a phone so they need to be a minimalist as possible since phones are now the primary means of advertising to a customer. People look at their phones on tiny little 2x5" screens for all their media consumption every day so ad companies need to meet that.

>>150060162
>Everything I want to complain about this week is WOKE!!!
Pretty much modern discourse these days. Woke just means whatever thing the old people are pissed off at and want to complain about right now.

>>150061537
Because Fox News frames every single event in the news as either owning the leftists, or some evil plot concocted by evil leftists. They do not have any other story.

>>150063559
Why would a southern chain about southern shit thrive in Wyoming?

>>150063559
>absolutely nothing in Wyoming
Yes. That's kind of the point

>>150048913 (OP)
This is /co/ not /cw/

>>150063676
this, this sister is correct

>>150060162
>end a man’s life
>YOURE A MONSTER!
>end a man’s life
>YOURE A HERO!
Make it make sense

>>150049088
It looks like a logo for a hotel.

>>150066877
The only true difference between monsters and heroes is good PR

>>150063657
That sounds reasonable but it also sounds like bullshit because this wasn't an issue on screens a quarter of the size

How is it that boy's club of sexist old fashioned boomer investors not realize women intentionally give bad advice?

>>150063719
They also talk about THE PENIS. Like constantly. Half their stories involve someone else's penis.

>They already changed the logo back
Lol

>>150063719
When the markets were going through a nuclear meltdown with Liberation Day, Fox News' social media remained about 90% focused on Democrats or implied Democrats

>>150059930
at least it maintains a unique color palette and shape that can be identified at a glance. More than Adobe's horrible samey icons can boast.

>>150070198
Lmao even