>>150354468
The crash happened because of people above the EIC. People think DeFalco or Harras were responsible but the truth is that Marvel's owners, as in DeFalco and Harras' bosses during the early 90s, were wanting Marvel to expand and bought out too many things like Fleer/Skybox, Heroes World Distributors, and Malibu Comics.
It's never said exactly why Harras got fired but the claim was usually "not capitalizing on the X-Men film well" or rumors like Jemas preferring Quesada's choices of Bendis and Millar over Harras' choices of Lobdell, Mackie, and someone else from 90s Marvel for Ultimate