>>150954361 (OP)
I feel like they're trying to sell me something.
>"New from Hasbro! Marvel™ Hero Origin Boxes™! Create your own hero! Open the box (each box is a mystery box with randomized contents), discover your hero's origins (each box comes with one of a variety of backstory blurbs), design his costume (each box has a randomized blank figure you can paint with markers and a randomized sticker sheet), write his story!"
Then wave 2 would be Villain Origin Boxes™, so you can make an archnemesis for your hero. Wave 3 would be mook/monster boxes so that you'd have footsoldiers for your hero beat and for your villain to command. Wave 4 would be cosmic and occult characters for your stories. By wave 5 they would be out of ideas. They would make dinosaurs and dragons, and they would only to be found in latam thrift stores.