>>150992062
>>150992081
The issue here is we have no idea what is good or bad marketing anymore. Look over at video games: it seems stealth drops and the like make better hype and larger gains in profits as a mix of FOMO and just hitting peak hype train carries the sales. We might see attempts here and it's hard to say if they work or won't. On some levels this could do what they want and everyone gets excited for more Zootopia to ask "when?" for the response to be "right now!" which then translates into ticket sales that might not have happen if it was announced 4+ months back with time for people to digest if they really want to pay $20ish bucks to watch said movie.
Again, it might not work, but it's way to soon to say this strategy isn't going to be the way moving forward.