>>76358509 (OP)
Read byung chul han meatheads
Health obsession is the final manifestation of the triumph of the self on the other, individualism in other words. We are now the center of our mental world, we are own enterprise, always performing, improving and accumulating a sort of capital.
I wouldn't call it brainwashing though, it's just the way late capitalist society works, we're all subjected to it.
The fatty? Well he's the poor one, the looser, you need that, late capitalism is still capitalism