Thread 461286

I thought Pentagram were supposed to be like the best of the best designers? What the fuck happened?

Seriously, what is this shit, man?

>>461286 (OP)
>>461287
doesn't look exciting, granted. but it isn't bad either. visually situates them between finance and tech. pretty much expected for a business of their size, no?

>>461290
>but it isn't bad either.
it's bland and soulless, how is that engaging for a brand?
the old PP logos were at least playful to a degree and more interesting just off of color alone

>>461292
For those massive 0.1% brands there's way more than that, people already know them, there's no need for a logo, they want the opposite, a completely neutral mark that people don't even notice and is not associated with anything, for example what if those colors represent something negative in some place? you will lose millions, there's also a lot of psychology and human behavior involved, not to mention the hundreds of millions they can save every year if they use only one color.

New one is better. Italics are a thing of the past man.

>>461292
the PP Logo isn't gone, they just don't recommend using it together with the wordmark anymore
it'd be retarded to throw away a logo like that, as a payment processor having a simple icon anyone can immediately recognize as "this is available" is super important. hence why visa/mastercard also have very simple but super easy to recognize icons
that said paypal in general has been in a huge design rut, there's so many different UI languages in their site now it feels like it's about to explode in a billion pieces. especially if you have a biznu account