>>7609712 (OP)If we're talking business, yeah, it's going to depend heavily on your popularity.
Van Gogh died in poverty and obscurity, and his brother died working hard trying to make Van Gogh's work known posthumously it's only now that he's popular and well known that his work is in anyway profitable (very profitable, ironically).
Likewise, you can be the most creatively talented person out there, but if you don't gain any popularity, it can really be all for naught (at least while you're actually living). Knowing how to cultivate popularity is important.
That all said, your work is going to be one of the primary reasons for you're popularity - were Van Gogh's work not so distinct and unique, his legacy wouldn't be so large; he would, at best, only be an interesting side note for his depressing life, and his work only viewed through that lens.
We're lucky to live in a time when it's easier than ever to get your work out there and viewed by people, and by the people who likely would be most interested in your work. People whine about the algorithm now, but it's better than the art curators of yore and not even having the opportunity to put your work out there. Any opportunity they had previously, you have, and then some.