>>24558070 (OP)His entire theme was a reconstruction of epic fantasy. All the normal beats (chosen one with Jesus allegory, evil destroys itself) are there, he just used a false protagonist, a slow build and certain PoVs to hide this.
His story then became super popular as a deconstruction or epic fantasy. Further more itnushed in a 15+ year period of deconstruction and subverting expectations. People think of asoiaf as a subversive and deconstruction work. Even the shows attending could work in its original context, but the hack showrunners made it subversive and deconstruction, which ruined it.
Martin is now in an impossible position. To achieve his original intent he has to fight against the public perception ofnthe core structure of his own work. He has to completely change what people think it is, or he will fail. Put floridly, he created a demon by accident and now in order to finish his work he'd have to fight thst demon, and he's old and fat and tired