https://www.youtube.com/watch?v=LuJpqRDOMZs
NEWJEANS' QUIET EXIT FROM THE CF INDUSTRY
But as time goes on, the advertising world is recognizing 'hiatus' as a risk. aespa recently shot their performance video 'Dirty Work' on an Apple iPhone 16 Pro. It's the same way NewJeans made their 'ETA' music video on an iPhone.
Haewon from NMIXX, known for her bright and healthy image, landed a solo Coca-Cola commercial, while Stray Kids took over the global model spot for Pepero, previously held by NewJeans for two consecutive years. MEOVV participated in Nike's 'After Dark Tour Seoul 10K' event in May, performing and joining the running event. Nike, which had previously featured NewJeans, now appears to be searching for new faces.
Stonehenge is still selling items from the 'Lucky You' campaign it launched with NewJeans earlier this year, but the group's images have been removed from the brand's official website. Shinhan Bank also ended its modeling contract with NewJeans without renewal, with the partnership concluding in December 2024.
Signs of change are also emerging in the luxury fashion industry. Minji has been removed from Chanel's ambassador list, and other brands are reportedly holding off on renewing contracts, having already identified new potential models. A representative from an advertising agency commented, "While brands care about buzz, they also value a model's stability and continued activity."
1. Sigh, I used to like their songs. How did they end up like this...
3. That's their own decision. I hope they never come back
4. They will disappear
5. They are still doing CFs for luxury brands?
6. Damn, you never know about someone's future
7. They were way too short-sighted
8. I seriously don't understand their parents. How are they adults?
9. They earned a lot of money already anyways
10. But seriously, as soon as they do something, they are in the HOT Category so they will not be forgotten