>>126867195
The cope is usually that SM half asses US promotions when in reality no matter how hard SM tries none of their groups can really sell there. And they are really trying, with 4 versions, a western rapper feature and over 100 playlists, but it's moot.
SM groups are everything westerners hate.
-Obvious plastic surgery,
-heavily controlled idols,
-an overall manufactured feel,
-less creative freedom for the artists and experimental songs (though that changes now)
Not saying other companies don't function the same way but other companies are at least good at faking it.
SM doesnβt know how to fake authenticity. They're really, really obvious with how fake they are.
The plastic surgery talk coulve been easily downplayed if it were just minimal work, no one would care that much. The manufactured feel couldβve been avoided too if they just gave their idols little involvement in their music. Even just letting them write one line or co-compose a track wouldβve given fans something to brag about.