>>127115716You can't really discuss Billie Eilish without discussing how she was incubated at Platoon, an agency which was run by the co-creator of iTunes and which functions like a label without being one.
What the guy behind the doc argues is, Apple and Spotify are trying to seize control of the music industry from the major labels and are using companies like Platoon in order to do it. Artist signs to Platoon, the artist signs their music away to streaming services without a label acting as a middle-man, and POOF labels become obsolete and artists are now the property of streaming services.
That's exactly why Billie was pushed so hard and relentlessly: she was supposed to be the flagship species for this entire ordeal. Promote her to the point where she inevitably becomes the biggest pop star in the world without much radio airplay but with loads and loads of streams.