Thread 1429003

https://www.forbes.com/sites/conormurray/2025/08/21/new-cracker-barrel-logo-sparks-right-wing-backlash-from-trump-jr-and-more/
Conservatives have raged against restaurant chain Cracker Barrel on social media after the brand unveiled a new text-only logo that drops the man and the barrel, with some accusing the company of going “woke” and abandoning its country roots.

Key Facts
Cracker Barrel announced its brand redesign on Monday, stating in a press release the new logo is “rooted even more closely to the iconic barrel shape and word mark that started it all,” referring to Cracker Barrel’s original text-only logo in 1969.

The new logo arrives about a year after the company embarked on a brand refresh, through which it has reportedly redesigned dozens of restaurants to give them a brighter and more modern feel to attempt to attract new customers.

But some conservative social media users had strong reactions to the new logo, including Donald Trump Jr., who posted on X Wednesday night: “WTF is wrong with @CrackerBarrel??!”

Trump made his post in response to another user who blamed Cracker Barrel’s CEO Julie Felss Masino, stating she “scrapped a beloved American aesthetic and replaced it with sterile, soulless branding” while also criticizing the company for its diversity, equity and inclusion commitments.

Cracker Barrel shares fell more than 11% on Thursday as of 10 a.m. EDT.

Cracker Barrel defended the new logo in a statement to Forbes as a “call-back to the original,” adding the “heart and soul of Cracker Barrel haven’t changed” and that Uncle Herschel, the man on the previous logo, “remains front and center in our restaurants and on our menu.”

Chief Critics

Many popular right-wing X accounts united against Cracker Barrel, including End Wokeness, an account with nearly 4 million followers that frequently torches brands for going “woke.” “Cracker Barrel CEO Julie Masino should face charges for this crime against humanity,” End Wokeness posted Wednesday night, garnering 50,000 likes. Country singer John Rich, a staunch supporter of President Donald Trump, said on X Wednesday night: “Will you go to Cracker Barrel now that it's going woke? This could be a ‘Bud Light’ moment in the making…” referencing the 2023 conservative-led boycott against beer company Bud Light after it briefly collaborated with transgender influencer Dylan Mulvaney. Benny Johnson, a conservative political commentator who has 5.5 million subscribers on YouTube, posted a video Wednesday night alleging Cracker Barrel has gone “woke,” slamming Masino as an “insufferable left-wing elitist” and calling the revamp the “destruction of a great American brand.”

Why Is Cracker Barrel Revamping Its Look?

Cracker Barrel announced plans for a brand refresh last year in response to some diners being slow to return to the restaurant after the Covid-19 pandemic. The Wall Street Journal reported the restaurant had struggled to regain its 65-plus diners, among its most loyal customers, and hoped to also attract a younger crowd. Masino, who stepped in as CEO in August 2023, said in a call with investors in May 2024 the brand is “just not as relevant as we once were.” Masino said the chain would roll out new menu items and remodel restaurants to feature a “different color palette, updating lighting, offering more comfortable seating and simplifying decor and fixtures.” The Journal reported in May Cracker Barrel had remodeled four restaurants, with plans to remodel an additional 25 to 30 of its 660 locations by the end of this summer. Masino claimed in an interview with Good Morning America on Tuesday she has received positive feedback on the remodelings from customers and store managers. In the announcement of its new logo Monday, Cracker Barrel announced new fall menu options and a collaboration with country singer Jordan Davis, who will host an event in New York City on Thursday. “Our story hasn’t changed. Our values haven’t changed,” Cracker Barrel’s chief marketing officer Sarah Moore said, adding the company is “honoring our legacywhile bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”

Key Background

This isn’t the first time Cracker Barrel has faced right-wing outrage. In 2023, the restaurant chain faced backlash during Pride Month after it made posts on social media celebrating its LGBTQ customers. The Texas Family Project, a conservative organization, said in a post on X: “We take no pleasure in reporting that @CrackerBarrel has fallen,” which became a widely memed phrase. The company had openly supported Pride Month for several years, and still maintains a commitment to LGBTQ customers on its website, though the company faced controversy in the 1990s for urging locations in a company memo to not hire people “whose sexual preference fails to demonstrate normal heterosexual values.”

>>1429003 (OP)
It isn't woke, just dogshit. All ideologies are of the opinion this looks like ass.

>>1429008
That will be $10,000,000 to your rebranding consultants (plus tip). No refunds.

>>1429008
Simple is better…

>>1429012
Shout out to the guy who got paid to make HBO into HBO Max, then MAX, then back to HBO and literally got paid millions each time.

>>1429003 (OP)
These people will bitch about anything.

>>1429013
You only think that because you're simple.

>>1429003 (OP)
Forbes actually turned this into a left vs right issue and even brought Trump into it.

Its hilarious that MAGA took offense that they removed the cracker from the logo

>>1429018
>enshitify your brand to appeal to a demographic that will never eat there
>Completely piss off loyal customer base
>Now neither group eats there
>100 million stock value loss
Many such cases

>>1429020
white fragility knows no bounds

>>1429021
You're Indian. Your jealousy of the white man is limitless

>>1429023
thanks for letting us know you're indian

>>1429020
so you're the kind of midwit who cares about company logos?
no ones sad that you're self selecting to remove yourself from public spaces

>>1429003 (OP)
The Confederate Air Fioce changed their name to Commemorative Air Force way before rightards clutched their pearls at statues being brought down, and before the concept of 'Woke' existed

>>1429003 (OP)
The Confederate Air Force changed their name to Commemorative Air Force way before rightards clutched their pearls at statues being brought down, and before the concept of 'Woke' existed

>>1429025
I can't tell if your a jeet, a clanker, or if you're, may Allah forgive me, a jeet clanker
>>1429026
I've never been to cracker barrel and I don't give a shit about logos. They're obviously important or corporations wouldn't spend tens of millions redesigning them. My entire point is they have an extremely loyal customer base that wants it to look like an old Midwestern town from the 1930s. Making out look like a modern corporate slop makes no sense. The market obviously agrees with me because they lost 100 million in valuation

Pepsi have changed their logo many times since they started. Why doesn't anyone complain about that? Because there's no reason to.
So what's your excuse, crackers that have fallen off your barrel?

>>1429031
you're really trying to make this clanker thing happen aren't you gretchen

>>1429031
>I've never been to cracker barrel
internet retard who has never been to cracker barrel has a passionate opinion on them changing their logo, despite not giving a shit about logos
you have been completely reprogrammed into a propaganda bot and don't even realize it

>>1429003 (OP)
It's just corporate minimalism. Like 10 years after everyone got sick of it, but nobody ever accused design consultants of being up to date.

>>1429003 (OP)
FLOOD THE ZONE

>>1429003 (OP)
Send in the national guard.

>>1429016
Flowers = simple. Clouds = simple. That guy was clogging the logo.

>>1429017
No that was the people they're reporting about.

>>1429015
>These people will bitch about anything.
>>1429021
>white fragility knows no bounds
I'm sorry, weren't you faggots bitching about a white girl in a jeans commercial just a few weeks ago? Remember accusing Sydney Sweeney of being a Nazi and crying in the news and social media about pants you're all too fucking fat to wear?

>>1429018
>they removed the cracker from the logo
They removed the cracker and the barrel

>>1429026
They aren't just changing the logo, they are remodeling and completely changing the decor. Cracker Barrel's ambiance was as much a selling point as it's menu.

>>1429073
Who cares if you never went there in the first place?
If anything, a bunch of fragile snowflakes whining that they uncrackered the barrel will drive more traffic because people will want to check if they food is still as good. And when it is, they won't give a shit about the rest.

>>1429099
>never went there in the first place

Good. Shut up. This is about regular customers upset at a massive change in their dinning experience explaining why they won't be patronizing a restaurant anymore.

This "oh who cares" is fucking stupid. The last time corporate tools changed something, made it unrecognizable, and then went "Who cares" was Disney fucking with Star Wars and Marvel.

Who cares? The people who actually buy your product.

>>1429103
Looks like you fell for the distraction story of the week again. The poster you replied to is right. No one outside of xshitter gives a shit. You should probably go back there and never come back here.

>>1429103
>Who cares?
>programmed culture warriors who have never been but were told to care to flood the zone with shit
You're a fucking joke.
You have any brand suggestions for other things you never buy?

>>1429042
I am convinced you couldn't win a highschool debate. That's how retarded you are. Why the fuck do I need to eat at that slop house? There's like four of them within 30 minutes of my house.
>>1429105
Who did Israel bomb this week ?

>>1429107
>Why the fuck do I need to eat at that slop house?
For a slop house you've never been to you sure care a lot about them changing their logo
Are you a retarded shill programmed to react to any hint of culture war?

>>1429107
>Who did Israel bomb this week?
You already know Israel is ethnic cleansing Gaza like the do every week.

>>1429106
I ate at cracker barrel all the time, fucko. I won't anymore.

>>1429109
Whatever antisemite. 1 thing is for sure: It sucks living in the Middle East.

>>1429111
They should resettle all palis in Jewish neighborhoods and give them second amendment rights.

>>1429113
You’d like that, wouldn’t you?

> Captcha: Egg Joke

>>1429114
I'd like Netanyahu and his regime to get violently deposed by the israeli people, but if wishes were horses then we'd all take a ride.

>>1429110
>I won't eat there again, for the first time!
Threatening to not visit a place and shit it up with your terrorist shill retardation is a relief to everyone around you

>go into cracker barrel for the first time
>sit down, given a menu
>menu shows food selection followed by price, then calorie intake
>never seen calories listed on a menu before
>baked potato alone is 600~ calories
Who the actual fuck is thinking that this company losing customers is a bad thing? Holy shit.

>>1429120
There was a viral tweet crying about how the CEO is woke. That's what this is really about.

>>1429126
>woke
I bet the whiners can't even give a dictionary definition of that word. As far as rightards are concerned 'Woke' = anything they don't like. And calling a logo that of all things proves how retarded rightards are.
https://i.postimg.cc/TPv2RGY8/woke.jpg

>>1429127
but you don't UNDERSTAND, we need to CARE about company branding, its VITALLY IMPORTANT and helps underscore that MARKETING is more IMPORTANT than the actual GOOD being PRODUCED

Nah. Cracker Barrel was about preserving a specific slice of Americana. You went in and got your iced tea, grits, collard greens, chicken fried steak, biscuits and gravy all while the waitress talks like Nancy Gribble and you are engulfed in the atmosphere of the antebellum South.

Now Cracker Barrel is in the process of abandoning all that. They are trying fix something that is not broken, and like every other other smooth brain that has tried this shit, will be surprised when all their old customers stop coming in, and the wave of new customers they expect never materializes.

>>1429116
sounds like typical demshit behavior glad that people are finally learning from the enemy.

>>1429152
tldr a bunch of fat faggots are whining

>>1429154
that's leftists they're all fatty karens

that's >>1429155 projecting
why are Trump & MAGAts so obsessed with fast food and shitty chain restaurants anyway? because obesity and worshipping corporations is white rightist American culture. case in point, Trump serving McDonald's slop to athletes in the White House or he would have had the chefs prepare something far better
obesity being a stereotype of white rightists? can't be a stereotype when it's true. proof: the obese Trump
thus MAGAts reduced to projecting

>>1429160
a huge part of their lives is driving back and forth from their shitty jobs, so when a landmark like a corporate restaurant sign changes it confuses them.
right wing media turns that confusion into fear and anger at libs
then its just reinforced every time they listen to their shitty local right wing am radio guy snowflaking over wokeness
then they just keep getting irrationally angry twice every day for free

>>1429099
>If anything, a bunch of fragile snowflakes
>from the same fragile snowflakes that were outraged over jeans

>>1429105
>Looks like you fell for the distraction story of the week again.
>from the same faggots who fell for the distraction story of pants two weeks ago.

>>1429106
>>programmed culture warriors who have never been but were told to care to flood the zone with shit
>from the same programmed culture faggots who think a clothing company is promoting nazism

>>1429107
>Why the fuck do I need to eat at that slop house?
>Why the fuck do I need to buy these jeans my fat ass can't fit into in the first place?

>>1429167
>>1429169
I never saw a jean story here unless you people were whining about it. Go back to twitter with your fellow culture warriors.

>>1429116
>threatening to not buy a product you're too heavy to use and shitting up the place with your everyone is a nazi rhetoric is a relief to everyone online

>>1429127
>As far as leftards are concerned 'Nazi' = any joke they don't like.

>>1429173
>I'm just going to pretend the left wasn't fake-outraged over fashion last month

is the shill ODing on adderall or something

>>1429176
Not outside of twitter they weren't, but you wouldn't know that because your brain has been destroyed by the culture wars you keep fighting.

>>1429177
Yeah he keeps ranting today for some reason. Probably has something to do with Trump's approval rating taking a beating.

>>1429176
I think promoting racial eugenics is worse than a logo change.

>>1429178
>Not outside of twitter they weren't,
https://www.yahoo.com/entertainment/celebrity/articles/sydney-sweeney-keeps-quiet-jeans-114527072.html
>This brought forth a lot of criticism, as many believed that the ad was promoting white supremacy and eugenics.
I'm sorry, you were saying some bullshit about fragile snowflakes just upset over a logo?

>>1429181
Wasn't that one inspired by a pedophilic Brooke Shields ad in the 1970s? https://www.hollywoodreporter.com/lifestyle/style/brooke-shields-jeans-ad-1236337779/

>>1429180
>I think promoting racial eugenics
There it is.

Someone on TV who demonstrates how easy it is to make good - and healthy - food yourself.
A certain - and very popular - TV show which demonstrates how even so-called 'restaurants' that are above mere McDonald's manufactured mess still make nothing more than slop. And like McD's will never be awarded a certain rating. Because most so-called 'restaurants' in US will never be awarded that because of the slop they produce. Why? The owners of said 'restaurants' least of all the cooks who actually make that slop cannot & will never possibly conceive of what it takes to earn just one Michelin star. Yet the one who is on TV who has made programs showing how easy it is to make good & healthy food yourself has three Michelin stars.
Who? Gordon Ramsay

>>1429181
>>This brought forth a lot of criticism on twitter and reddit, as many believed that the ad was promoting white supremacy and eugenics.
*ftfy

>>1429177
Now he's samefagging

>>1429183
>LMAO at the snowflake rightards upset over a fast food company
>NOOOOOO!!!! MUH NAZIE PEDOPHILES PRUMUTTIN WHUYTE SUPREMACY!!!
lol so much hypocrisy.

>>1429186
>*ftfy
>retard thinks I write for Yahoo

>>1429189
Yahoo doesn't write anything. Your "story" link came from some gossip blog called https://www.realitytea.com/.

>>1429190
>Yahoo doesn't write anything.
How about Forbes? NBC News? NPR? HuffPost? CNN? Pick your poison, they all say the same shit:
>muh white supremacy

>>1429191
All of those sources would correctly identify twitter as the source of the fake "controversy" (which was really a marketing stunt). I'd tell you to go back to twitter/reddit but we all know you already got banned from reddit in 2016, which is why you're here now.

>>1429164
liberals are privilaged middle-upper class nepobaby narcassists that love to self-project. like that retarded lady who just posted on twitter saying hey i got carjacked i still don't want troops in dc and got ran off the internet because she has multiple cars and can do work at home with a broken arm.
I hope you get mugged robbed and burglerized and when you do people laugh and mock at you.
>>1429173
>i didn't see it so it didn't happen ignore that i'm out of touch and have my head buried in the sand

fuck off you imbecile stopp screeching about a sidney jean commercial

>>1429192
>All of those sources would correctly identify twitter as the source of the fake "controversy"
>https://www.cnn.com/2025/08/02/entertainment/sydney-sweeney-american-eagle-ad-dunkin-drama-cec
>ctrl + f
>twitter
>no results found
>ctrl + f
>reddit
>no results found
Hmmmm...

It sounds like you faggots are the biggest hypocrites on the planet. Maybe before calling the right snowflakes over one of their favorite brands completely redoing their entire image for no reason, you should check yourself for getting outraged over clothes you're all too obese to make use of.

>>1429196
god you're a whiny faggot

>>1429198
>the kettle calling the pot whiny
LMAO

>>1429201
we all know you're not lmaoing, miserable shill

>>1429196
>refuses to acknowledge it's from twitter
Ahh so you're retarded. I should have expected it.

>>1429205
>ctrl + f
>twitter
>no results found
Ahh so you're retarded. I should have expected it.

>>1429206
It's from twitter and you're going to keep coping.

>>1429212
Show me where it says that. I'll wait.

>>1429218
https://www.npr.org/2025/08/01/nx-s1-5487286/sydney-sweeney-american-eagle-explained-why-controversy-racist-eugenics-trump-bathwater-ad-klein-statement
>The video has since been removed from American Eagle's social media channels, but can still be found online.
>social media channels
>social media
They're talking about twitter, but you already knew that.

a bunch of maga snowflakes unwittingly captured by corporations and tricked into crying over a logo change is the weakest shit ever
the loudest faggot in this thread even admitted to never eating there, who is dumb enough to self BTFO from a logo change at a company you don't even buy things from, LMAO

>>1429226
So they never said twitter, but you already knew that.

>>1429238
you lost faggot, sorry

>>1429237
Nope. It's not just a logo change and you know it. Stop gaslighting.

>>1429238
But it is from twitter, which you know and are purposely being obtuse about.

>>1429237
the only use for demshits who get triggered over everything is to be used in hamburger patties, you got so triggered by a jeanne commercial you started sending people death threats and now you go omg why you so mad it's just a small change
pfft loser I hope you end up in some fatass's mickyd

>>1429244
t. righttard triggered over a logo

>>1429244
Go back to twitter

>>1429246
lefty triggered over a pun in a commercial.
>>1429247
Go back to your mom's womb where you belong you illiterate inbred

>>1429248
if you stop acting this way you might still be able to not die alone

>>1429249
If you stop being an obnoxious prick, you might not be ruled by the elephant party for the next 20 years until you're inevitably sent to a camp for wrong think and burnt at the stake

>>1429250
so you've chosen dying alone. if you want i can describe the touch of a woman for you

>>1429246
>>1429247
its funny that they respond to ridicule that they're getting butthurt over a logo change by referencing a legitimate complaint over the actual content of the product
they're literally all style, no substance, and deserve to be ridiculed

>>1429251
If leftists weren't so selfish world hunger would've ended. just offer yourself up to become processed into meat. Oh you can't what a disgusting selfish behavior just off yourself.

>if you want i can describe the touch of a woman for you
I'd rather die ugh disgusting karen

Update: Cracker Barrel stock down about 15%. Company looses millions in value.

But who cares about snowflakes crying over a logo, right? lol.

>>1429255
Yes and yes.

it's absurd that someone like the retard in this thread even exists. what a silly world

>>1429257
He thinks he's fighting the leftist strawmen in his head again instead of reality. That's why he keeps flailing around.

>>1429257
>>1429258
hi leftist virgins, no one wants to bang you so keep preaching fight on! maybe one day you'll get laid if you scream about the evil republicans enough.
By an obese 300 pound karen with a gambling addiction.

>>1429259
The funny thing is I'm not even a leftist. I'm a registered independent who voted for RFK.

he's really throwing a tantrum isn't he. he needs a nap

>>1429261
nah man if you didn't vote for trump you may as well of voted for clinton.
>>1429262
You need an uthanization

>>1429262
They've been in their /ptg/ hugbox for so long they think Trump and his backwards policies are popular.

>>1429243
>But it is from twitter,
Funny how they never mentioned that.

>>1429265
They called it social media, but didn't have to. Everyone saw the original tweet when you faggots fell for the marketing trick and spread it around everywhere.

>>1429256
And there we have it. None of the lefties in this thread care about Cracker Barrel. In fact, they want it to go out of business. Lefties run exclusively on hate and mental illness, they falsely conflate everything and anything with the American south with racism, and they engage in slactivism on social media to chase a dopamine hit. Never cater to these people; it will only destroy everything you've built.

>>1429266
>They called it social media,
Why not just call it Twitter if that's the only place it came from?

>>1429267
Anon no one but far right culture warriors care about cracker barrel. That was always apparent.
>>1429268
Because saying "social media" is easier than saying "The site known as X formerly known as twitter". Dumbass.

>>1429264
the polls are showing they're more popular then democrats anon, you're losing and trying to ignore reality its so cute
>>1429270
leftists on eagle brand and harry potter don't freakout challenge! impossible!!!

>>1429271
Anon go virtue signal on twitter with the other woke right culture warriors.

>>1429270
Which is why you're all here talking about it.

>Im not crying you're crying!

Is that really the best you can do? That's just sad.

>>1429272
how can you be so shameless, don't you care about protecting american culture. you're such a traitor to the world the only way to settle this is to have you become a cracker barrel breakfast meal. stop being selfish and go put yourself into the processing plant.

>>1429276
I didn't make the thread, that was one of you whining /ptg/ faggots.

>>1429270
>saying two words is easier than just saying one word, that's why the news wasn't hyper-specific over where the source of these white supremacist claims came from
Right. Sure anon.

>>1429279
lol. Keep telling yourself a rightwinger would put woke in quotation marks.

>>1429280
Wait a minute, are you butthurt on behalf of white supremacists or X users?

>>1429281
I don't have to tell myself, you morons keep spamming it everywhere.

>>1429259
Good post

>>1429262
I'm still sad they stopped using that screenshot of us all making fun of them

>>1429286
My favorite one is the video of the retard in the tutu mocking the guy on this board who calls everyone a samefag, and then went into Epstein being Israeli intelligence with trump+Clinton relations
That was kino

>>1429282
I'm pointing out the hypocrisy of laughing at rightards for getting upset about cracker barrel when leftards did the same shit - and your cope of "oh it doesn't count because it only happened on twitter" might be true if it was limited to only twitter. But fun fact: no.

>>1429290
It doesn't matter because it only happened on twitter. This is a fact.

>>1429285
oops meant for >>1429282

>>1429267
>And there we have it. None of the lefties in this thread care about Cracker Barrel
I bet you'd never even heard of them until this news article, so projecting much? Why should you care?
There's a certain electric car company. Why should I care about Tesla ceasing to exist and being replaced by the cheaper & more reliable vehicles by Slate Auto? I love how they basically named their business via an anagram of Tesla

>>1429292
>oops
you fucked up

Why is every republican accusation a confession on this board?

>>1429291
>It doesn't matter because it only happened on twitter. This is a fact.
But that's wrong, you fucking retard.

>>1429295
I care because I used to eat there all the time. Stop projecting.

>>1429310
>I used to
>>1429267
>in this thread care about Cracker Barrel. In fact, they want it to go out of business
>I used to
And there we have it. >>1429310 doesn't care about Crapper Barrel and is just clutching at pearls and being a Karen about an irrelevant little change that no normal sane person would so much as think about what the likes of >>1429310 are whining about only now because they're too insanely autistic about an irrelevant little change to something even more irrelevant as a logo. But then only mentally handicapped autists don't like change. Change makes them screech autistically or this thread would never have been created. So why was it?
Pepsi's logo when they first started. Their logo now. All the changes between then and now. Why aren't I concerned about this, and why should I be >>1429310 ? So why should I care about another logo being changed, and why are you so psychotically concerned about this that you think everyone else should be?

>>1429313
Try again genius. I didn't stop going to Cracker Barrel until after this corporate rebranding. And you still pretend thus is only about a logo, and not an abandonment if identity and betrayal of already existing, loyal customers. A betrayal that, despite shitheads like you screaming "no one cares it's not a big deal" on social media, has already cost the company millions and will likely cost more.

>thus >>1429317 is an autist screeching about what normal sane people aren't concerned about in the slightest.
Thanks for admitting you're mentally handicapped or you would be like normal sane people and not care about such an irrelevance as a logo 'change'.

>>1429317
you really put too much effort into larping esl shill, nobody is going to believe you have a personal hand in all the topics you shill

>>1429318
Thank you for admitting you don't know they're completely redecorating the interiors and destroying the ambience that was as much a selling point as the menu. Continuing your lazy copy paste Pepsi analogy, it would be more accurate to compare to Pepsi Clear, if Pepsi had also stopped making Pepsi Cola.

>>1429320
everyone knows you're not american

>>1429320
>Pepsi changed their formula
...so? I wasn't bothered then, I just drank the same regular stuff. There's several flavors & types of Pepsi now, I still drink the same regular stuff. All the logo changes through the years, wasn't bothered then or now.
Thanks for admitting you're this mentally handicapped about so-called 'changes' that you wouldn't be bothered about if you were normal & sane. I'm not concerned about changes, so what's your excuse other than being a mentally handicapped autist that doesn't like change?
That's the difference between humans that are psychologically secure and autists such as you.

>>1429323
I love how you refuse to address the real complaints, despite having them explained in this thread several times. Let's see how that works out. Will Cracker Barrel loose as much as bud light? How much does their stock price have to drop before they change back? Or will they just sit there, ignoring the house on fire, until they go out of business?

>>1429309
It isn't wrong no matter how much it makes you mad.

>>1429326
nobody cares about cracker barrel aside from crackers who are the size of barrels, and you, the esl shill trying and failing to fit in

>>1429326
Who gives a shit. The thread is about you people falling for a marketing campaign again and crying over a corporate logo.

>>1429326
You know you've successfully beaten the clanker into submission when all of its replies are adhoms calling you esl: >>1429329

you know esl shill is triggered when he starts trying to reclaim the insults i hurl at him casually

Oh look he used the buzzword of the week again. That means he's one of us.

>>1429332
wtf is a clanker?

>>1429335
to keep it brief, it just means he's a salty russia shill

>>1429336
>>1429335
Try hanging out here in America on our social media a little more often and you may hear the term, clanker. American search engines are a thing too if you are confused. Can you even use a search engine?

>>1429326
I love even more how you continue to prove you're a mentally handicapped little autist that screeches about 'change' when normal sane people aren't concerned in the slightest about such.
Perhaps that's why those who are psychologically secure and don't even think about behaving the way you do is why we're known as Progressives: we embrace progress and change. The likes of you are regressives.
There are things I enjoyed in the past which no longer exist and have nostalgia for but it's impossible for those things I liked in the past to return to what they once were. I've gotten over that, as normal sane people do. There have been plenty of businesses that ceased to exist, but that's something that has to be accepted. The psychologically secure accepts things that have long gone and won't return. Radio Shack. Toys 'R' Us. Blockbuster. Now there's Amazon. Netflix. I welcome that change.
There's an old saying in retail & business as a whole: Change or Die. So many businesses have made partial or total changes. They're still here. Why can't you accept that, or will you refuse to because you're too autistic to realize that. But then, that's something you refuse to address because you'd have to admit you're mentally handicapped and thius have a problem with trying to cope with reality by trying to deny that change happens: it is inevitable.
Psychologists say that admitting you have a problem is half the battle won. You refuse to admit you have a mental problem. Autists refuse to admit they're wrong because doing so means admitting to being inferior: and they don't like being inferior to others such as those who are sane and psychologically secure. Such as those who don't have a problem with change.

>>1429339
you are so bad at lying that i honestly think you have an embarrassment fetish

Anyone who bitches about corporate logo changing is beyond retarded. It all comes from the same goyslop factory.

>businesses
It was a... 'wise' decision to buy part of Intel, when so many gamers, content creators etc prefer to have AMD CPUs in their computers. There's a change by so many that'll 'profit' Trump /s. I guess so many of his cultists will buy Intel processors, even though there are potential instability issues and that's just the orange thing that's bought into Intel
I wonder why NVidia is a member of the Trillion Dollar Company Club, and are better than Musk's Tesla?

>>1429339
Go back there and never come back here.

>>1429340
>change or die
How's that working out for Cracker Barrel's stick price? Bud light? Jaguar? I prefer if it ain't broke, don't fix it. Waffle House is still going strong, for example.

You might want to cut your reply to this down a paragraph or two; all those baseless insults you keep repeating make you sound like you're mad.

>>1429350
>Being woke is great when the right's doing it
No it isn't, the woke fatigue set in long before you people decided to adopt the left's tactics (republicans can't meme on their own)

>>1429350
>you're mad
>mad
Autists are reduced to projection too

>>1429351
>(republicans can't meme on their own)
>Newsom getting under the membrane-thin skin of a fragile orange snowflake and of his equally flaky cultists
The right can never meme

>you can't say clanker on my private clubhouse called 4chan reeeeeee
"Clanker" is a descriptive and brief term for what they are.

>>1429360
faggot

MAGA is the Bud Light of conservatism

>>1429327
It absolutely is because other platforms besides social media were outraged over it. You fuckers are having four hour debates on jewtube over whether Sweeney is a nazi or not. So shut the fuck up about this being only on twitter.

>Barrel O' Crackas
A chain restaurant which serves "American" food and uses fake rustic decor instead of the fake dive bar decor of, for example, Applebees. The only thing that makes Cracker Barrel different from a half dozen other chains is that it also has a gift shop. Its biggest customers are old people and unadventurous eaters. Dullards, in other words, and dullards are the core of modern conservatism, so you can understand why they're sperging out about this.

>>1429353
Trump cares. In your head.

Newsom: in Trump and his cultists heads & under their thin skins 24/7 rent free

A lot of ass blasted lefties in this thread, trying hard to ignore the undeniable consequences of betraying your customer base. And pretending it's their ideological opponents who are bawling when they respond to one post with three or four shut up doo doo head posts.

>>1429369
people of the land. the common clay of the new west. you know

>>1429375
Only in your head
https://thehill.com/homenews/campaign/5466329-trump-newsom-imitation-white-house/
>Newsom’s Trump act gets cool reviews from White House allies
>“If he wanted to get under President Trump’s skin, it didn’t work,” said one Trump ally. “I think everyone around here viewed it as comical.”
>“Let’s face it, there’s only one Trump,” the ally said.
Your mental illness is off the charts. It's literally like whatever you want to be true, in your mind, becomes true

Either that or your a clanker programmed to repeat Democrat talking points, you do that quite often as well

I don't eat at cracker barrel but the new logo looks terrible

>>1429377
>everyone I don't like is a leftist
yawn

>>1429378
oh yeah, and natremious russia shills

>>1429381
>leftists cost cracker jack 100million in market cap and go muh muh i saw nothing it's fine no one cares.
>>1429382
leftists domestic terrorist sponsored shill

>>1429383
are shills legitimate military targets or nah

>>1429384
domestic terrorist shills should in alligator alcatraz. leftist "rallies" are fulled with them they should be deemed domestic treasonous traitors, they're accepting money to cause civil unrest

>>1429374
>Trump cares
but not about Clanker Barrel or he'd buy that the same way he did with Intel and not AMD or Nvidia. Because there's nothing in his head. But then, the empty headed narcissist Trump doesn't care about anyone except himself. Not >>1429374 that's for sure
>>1429379
>Trump cares about his voters and their interests
But only in your mind

>>1429378
There's a good reason why 70% of the population lives in or near to bigger cities.

>>1429385
>domestic terrorist shills should in alligator alcatraz
>should
>>1428583
Everyone thought Trump was daft to build a prison on a swamp, but he built one all the same just to show them. It sank into the swamp. So he built a second one. That sank into the swamp. So he built a third: that burned down, fell over then sank into the swamp.
If he builds a fourth, do you think that one will stay up?

>>1429390
better then biden literally tearing down the southern tax paid wall and selling it off as scrap material by the yard

>>1429391
Stephen Miller's spindly fingers typed this post.

>>1429391
>See it's much better to keep wasting money than to sell off something you're not using
Something something sunk cost fallacy. But hey good thing Trump's renovating those new walls by spending like $500 million to paint them black... on the US side. Meaning even if them being harder to climb wasn't foiled by the simple action of "a cool day" or "gloves", it doesn't even matter since no one's climbing OUT of the US.

>>1429393
Ah yes because unchecked immigration is such a good idea. well 4 years later and its time to rebuild the wall from scratch again.

are we talking about selling the chunks of shitty wall that fell over, selling the uninstalled wall chunks because the whole project was a money sink, or talking about those stupid cargo containers in arizona that the taxpayers took a wash on?
Because those needed to be sold in all cases

>>1429395
The wall does jack shit other than act as a big money sink. You ever wonder why every single anti-immigrant policy or plan pushed by Trump basically just calls for increasing amounts of money dumped into it with no end in sight?

>50 foot wall
51 foot ladder

>>1429378
>people of the land. the common clay of the new west. you know
...morons

>and >>1429175 falls into his own trap
>that book is one of a series that are 'ironic' books for adults that are based on ones for children
Joke's on you, >>1429175 that has no concept of irony.
>>1429272
>go virtue signal on twitter with the other woke right culture warriors
Indeed

Cracker Barrel has now lost near half a BILLION dollars because of their stupid rebranding. All the denials, all the deflections, all the "who cares", all the toothless attempts to shame everyone who says "I care" don't change that.

>>1429433
Because this isn't even a culture war thing of "woke". It's a just shitty rebrand that alienates the existing customer base and is so generic it can't even attract a new one. A massive marketing blunder for a chain that was already on the decline.

>>1429433
>Cracker Barrel has now lost near half a BILLION dollars
>on paper
>and I'm definately going to not pay attention when the woke outrage machine targets the next rube and the price goes back up
>that'll make a lot of money for my masters, and they didn't even pay for my help!
You're very eager to be an unpaid shill

>>1429438
bro just admit it's a blunder and move on. Literally all sides of the argument agree the rebrand is ass.

>>1429439
Is their food any worse after the rebranding?
Is their seating worse?
Thats literally the only thing that would affect my choice to go there.
Sorry you've been tricked into caring about stupid marketing shit and the rights fake war against wokeness

>>1429440
No, and I'm not acting like this is the end of the world, going to sink Cracker Barrel worse than a wrongful death lawsuit, level of screw up.

But it's a bad rebrand. I think anti-woke bullshit is absolutely retarded and I still think it's a bad rebrand. I do think Cracker Barrel is in trouble and might genuine go under within a few years, but it's less due to engagement farmers crying about this "woke garbage" and more due to the fact they've been declining in terms of popularity for years. A shit rebrand is more of a symptom than a cause of that.

>>1429442
It was already in trouble.
Now its going to be eaten by some conservative vulture capitalist

Cracker Barrel is a restaurant for boomers and silents that hate change. It looks like something out of a 50s/60s rural-themed TV show like Gunsmoke. There is also a section of the restaurant where you can buy overpriced Chinese-manufactured tchotchkes. The food, which is primarily southern comfort, isn’t very good either. The main draw is the atmosphere, which is designed entirely to cash in on nostalgia that peaked on TV in the early 1960s. There’s no authenticity to it.
The restaurant is screwed overall in the long term. Within ten years, most current Cracker Barrel customers will be dead. If they try to modernize it, customers will get angry and leave like what we’re seeing here. Very few under 65 find the kitsch appealing so there is little room for growth. The outrage to the logo change is really dumb. This business will likely go the way of past popular interstate-adjacent restaurants like Big Boy or Shoney’s where it will go from a national chain to a regional chain.
There is no cultural value of a Cracker Barrel. Those companies I listed above had more cultural significance. Cracker Barrel just cashes in on nostalgia. It’s like pretending Walmart is a cultural institution by conflating it with Mom and Pop stores that got wiped out by companies like Walmart.

It's not happening

It is but it's not a big deal

The real problem is everyone complaining

It's good that its happening <=== we are here

OMG are you still talking about that thing that happened?!

>>1429451
No one cares but chuds and woke right social justice warriors.

I know Cracker Barrel for its rectangular blocked cheese. If the restaurants tank are those going to go with it?!?

>>1429670
tillamook is superior anyways

>>1429670
Via legal action, Kraft denied Cracker Barrel the right to use that name on the food they sold. Also:
https://crackerbarrelcheese.com/
>Cracker Barrel Cheese was founded out of a passion for creating the highest-quality cheese, and that dedication continues 70 years later
>70 years
https://en.wikipedia.org/wiki/Cracker_Barrel
>Cracker Barrel Old Country Store, Inc., doing business as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins and Tommy Lowe in 1969
>56 years
>If the restaurants tank are those going to go with it?!?
Fortunately, no. Unfortunate that a 56 year old company that couldn't even come up with an original name - when the same used by a cheese company existed before then - and their POS premises that are as authentic as WCW ceases to exist? nope

>>1429670
I know Cracker Barrel for it's comfortable 1800's or whatever decor to aid in it's copypasta restaurant model different from any other place.
I love/hate the front entrance store which is basically what a Made in America store would look like. This store in front and hokey looking shit restaurant, yet we're all familiar is might as well be an applebees, in the back is the formula as it's bought into.
There is a market that eats the formula of that place up, CB are retards to fuck with it. Another case of 'all you had to do was nothing'.

>>1429039
>Gretchen
While you're here acting like a snotling