>>509854680100%. And they've succeeded. If you notice Western 20th century society began celebrating sociopathic traits like suppression of emotion in public discourse or stressful or serious situations and excessive talk on simple matters. Traditional European and Asian societies however appreciate passion with serious issues and distrust those who talk excessively.
Similarly, in trad societies smiling is distrusted between people without a personal relationship. But in contemporary Western society the biggest liars have the biggest public smiles.