>>510970660 (OP)The "optics wars"
He got famous by backstabbing and starting drama. He would directly attack stonetoss, patriot front, patrick little, richard spencer, james allsup, all the oldheads. He would start these catfights to get views and clicks. He called them "wignats," popularizing the term, and telling them to conceal their real positions and prioritize optics.
Then he turned on a dime and went back on all of that to kiss kanye's feet and go full "nigga hitler."
He's the original engagement farmer in these spaces, and the biggest narcissist.