>>513627113
> It's just that a bunch of behavioral science shows that simple logos are more memorable and easy to recognize
Branding and marketing professional here. Make way, make way.
No.
This has much more to do with:
1. Expanded use of branding on electric signage, textiles, pens, 32px icons and printing substrates.
2. The perception among marketers that brand must be uniform everywhere. And repeated often.
3. The reality that brandmarks get cycled at a regular cadence and, therefore, ought to be made simple for your next rebranding effort to incorporate.
It's just commoditization and standardization of branding. Nothing more.