This was posted in a private group for Cracker Barrel employees. Threats of firing employees who speak ill of the rebrand.
What is the point of the CEOs and upper management of companies like this? It would be so much easier to replace these people with AI than it would be to make a robot that can cook the food, and would cost less and save so much more money. People who make their own company and turn it into something big deserve everything that comes their way, but these MBA losers who take over established enterprises are all worthless HR tier do nothings. Except they don't want to do nothing, so they get into the DEI bullshit instead of just stick to accounting and keeping the company profitable. They graduated from Harvard business school or some shit, so they resent being the CEO of Crackerbarrel and think they're too good for it...so they run the company like narcissistic women who hate the small town they grew up in and think they're better than everyone there.
>>513661243 (OP)Why did they change their logo and why is this newsworthy?
>cracker barrel
>only old white people go there
hehehehehe
>we're the same we've always been
so why change the logo?
>>513662220if you can't look at her face and INSTANTLY realize she's about 17% neanderthal ashkenazi, top top tier or second tier but third tier, then you have a low IQ when it comes to most things and specifically when it comes to physiognomy
>>513662277judging from the other posts it's because a jew ceo has decided to rebrand a company because of the feelings of faggots and shitskins that don't eat at cracker barrel anyway
>>513662453>physiognomymkay chudcel
>>513662453This. You can even identify the fridge torso from the pic. Would
>>513662277They got rid of the comfy old white man in the logo chillin by a
>cracker barrelThe entire point of a cracker barrel back in the day was to pay like $0.10 to hang out and talk around the cracker barrel, eating soda crackers and laughing at niggers. But this sense of community is verboten, especially under the control of this:
>>513662259
If I was the CEO I would double down on the home cooking gimmick. I would make all the silverware and pots resemble what you have at home as much as you can to entice truckers and people on long trips. Try to make the dining areas really cozy like if you are on the road for 9 hours straight a place that feels like a home.
>>513662259Of course it's some hideous kike
>>513661243 (OP)As a customer, I plan to go from table to table asking other customers how they feel about the company removing the white man from the sign.
>>513662879Based, and same. I'm going to do this.
be the Soul this judeo-klownworld despises, anon
>>513662540Thanks anon.
>because of the feelings of faggots and shitskins that don't eat at cracker barrel anywayI despise that shit. We won't be customers but we want to impose our faggotry anyway.
Was there something wrong with their old logo? Seems pretty gay to spend all kinds of money to fix something that wasn't broke.
>>513662259She seems like sheโd be fun at parties.
>>513662057Yeah thatโs whatโs going to happen
>>513662734What dicks!
I don't remember the man in their logo being anything other than an old-timey guy.
>>513662259Who the fuck puts someone with feminist tumblr glasses in charge of a company. Absolutely retarded.
>>513662879>>513662960doing the lord's work...but you'd do better to just stop going there
>>513662701Nice we gonna get more lefty incel projection itโs my favorite thing on this site
>>513661243 (OP)Cracker Barrel is fucking disgusting and I'm sick of my fellow southerners thinking it's not.
I worked in a Cracker Barrel for 2 months and it's literally just spics and niggers cooking all the food. No regard for hygiene or food safety, moldy food sitting in the walk-in.
Not to mention that anything other than pancakes and waffles comes frozen in a bag, which either gets deep fried or microwaved.
The world would be better off if every Cracker Barrel was vaporized into dust.
Its astonishing... everyone hates what they are doing, and dare they just save money and course correct? Fuck no! Its the customers who are wrong! Fuck them!!
The incompetence is absolutely astonishing really.
>>513662057You'll learn this about higher ups but the suits dont do anything all day but go to meetings and have lunch. Things like changing logos and slogans is about the extent of what they can actually do. Most franchises could keep existing if leadership stopped at store managers and went no higher.
>>513663778This is why AI will automate executive jobs before it will ever automate the janitors cleaning the offices.
New logo is pretty bland and soulless
Picrel: but it could be worse
>>513661243 (OP)>The welcoming atmospherI have been hospital chow halls that are more welcoming
>>513662277Take a look at their stock, they lost 200 million in 1 day. Dropped like 10 points straight the fuck down.
>>513662701>t. sloped forehead
>>513661243 (OP)Cracker Barrelโs entire appeal is the brand the way it is. Rebranding it kills Cracker Barrel. It looks sterile and like an office building. Reminds me of many rebrands like the one On the Border received a few years ago. Went from a kitschy Mexican vibe to the same white sterile garbage with bicycle seats on the wall made to look like ram skulls. And now theyโre out of business just as Cracker Barrel will be in 5 years
Saw her in an interview say "the feedback has been overwhelmingly positive!". It's hilarious how these ceos only hear the positive feedback. Surely that's not because people know if they give one inch of resistance they'll lose their jobs? Yet they still think they're right, while they run the company out of business.
>>513662259Fucking jew bitch. Looks just like that jew bitch who played Blossom. These jews just want to destroy everything we build
>>51366398010%
4.5 +/- points.
Stock is $45
>>513662057Its ideological. The roastie CEO must pozz cracker barrel as hard as possible because that is the moral thing to do. Her moral crusade supersedes successful business operations and cash management.
The whole rebrand was completely unnecessary and costly. She did it so she could say she did something. She wont get fired because she is a woman
>>513663968You saved a thumbnail you retarded tranny
>>513661243 (OP)That's funny. CEO must know she's toast. I wonder if they tested the rebrand.
>>513664198>And now theyโre out of business just as Cracker Barrel will be in 5 yearsI think it is part of the plan. They teach new managers that they should hire 3-5 peole a weeks o there are 3 new employees at the end of every month until you build the staff you need. But they also cut hours all the time because shareholders over everything. Which means no one actually stays and the people who do know they wont be fired.
>>513663980That is a huuuuge losss.
I'd be pissed if I had invested in them. Their plan seemed simple (make sit-down homestyle meals at every possible highway juncture/rest area, kind of be a quick sitdown, have intresting atmosphere of antiques/reproductions (almost like a kids museum). But no! It is like the 21st century, Let's dismantle the patriarchy or some stupid shit.
>>513664494>Its ideological. The roastie CEO must pozz cracker barrel as hard as possible because that is the moral thing to do. Her moral crusade supersedes successful business operations and cash management.based tikkun knower.
No need to reply I am just adding context for lurkers.
>>513663516for me it's second from left in the back with the posture of an anime catgirl
>>513661243 (OP)Since when do minimum wage employees read emails sent from their boss? Sounds like something outside of their pay grade.
>>513661243 (OP)>SAAAR THE NEW PRIVATE EQUITY BUYOUT WILL BE BRINGING YOU THE SAME QUALITIES
>we are the same cracker barrel
>but the entire ambiance has been changed
>we also added more sawdust to the cornbread
>>513661243 (OP)not the HECKING GOYSLOP
>>513662057And that's how the beginning of the end starts.
>"Just use AI bro">20 years later>โThree billion human lives ended on August 29, 2045. The survivors of the nuclear fire called the war Judgment Day. They lived only to face a new nightmare: the war against the Machines.โ
>>513663778Everyobe still remembers when they shut down the corporate offices and paid them extra unemployment to all stay home and everything ran smoother just a couple years ago.
Weren't they losing customers before this rebrand? How would you have fixed that?
Not saying that mccafeing it was the right choice.
WHAT IS THE REBRANDING? WHAT IS CRACKEBRARREL CALLED NOW?
>>513664837>atheists believe in jewsyour graphic is retarded.
>>513666582Atheism is a branch of Judaism.
Every time I went to one of these during mealtime they were busy and packed. They had nothing to do but to keep on keeping on.
>>513661243 (OP)The franchise owners should sue the company and call for a change in management.
The entire brand is homey Americana. If you take that away then its nothing. The new theme is basically homey Americana food without the homey Americana setting which is stupid.
Even the nogs are furious, collectively concluding that the faint whisper of the word nigger in the air and the Jim Crow aesthetics were actually, you wouldnt believe this, *the whole point*
>>513661243 (OP)If Brad's wife was the CEO, none of this would have happened.
>>513661243 (OP)Imagine losing such a lucrative career as being a cracker barrel employee. You would litterally never ever be able to find an equal or better paying job as that.
>>51366713710/10 funnypost
>>513662220All you have to do is look at her. It's obvious
I wonder if they are gonna sell all that shit hanging from the ceiling?
>>513661243 (OP)You must not talk ill of Dear Barrel.
>>513666896cool, now go kiss nigger feet like a good little christbitch
>>513662259attached earlobes
>>513667409t. Assblasted crypto-jew
>>513663516>capital N>no periodyou are uncontrollably seething lmao
>>513662259of course itโs a kike whore
>>513661243 (OP)>Cracker Barrel Internal MemoWomen in leadership positions fuck everything up, always.
>>513664198Unimaginative MBA types sterilize and standardize the restaurants to reduce setup costs because then all interior design is bought at a greater volume and they do so in a way to cut cleaning and upkeep costs. This kills the brand over time, but CEOs are paid so much that quarterly profits matter more than the long-term viability of the company. Then someone else comes up with a creative idea for a new startup restaurant and the process repeats itself.
Too bad I liked the Grandpappyโs Country Fried Breakfast but I donโt drive interstates as often now so no big deal. Maybe Iโll buy some of their old gas stations signs or kitchen querns when they sell of their interior decor.
>>513662057Youโre the type of CEO theyโd want. A 4chan Genius
>>513670257>Youโre the type of CEO theyโd want. A 4chan GeniusMany such cases. If anons had access to amphetamines and a whiteboard, the whole world would be changed for the better. Assuming you're not a nigger, jew, Indian, pollock, Australian, or British of course.
>>513666582It said both religious and atheist Jews believe they are the superior race, destined to sit atop the world. You fail at reading comprehension, dumb motherfucker.
>>513661243 (OP)>If someone asks for your opinion, you can tell them your boss's boss's boss's boss's boss's boss's boss's opinion, or you can get fired What a privilege.
>>513662057>What is the point of the CEOs and upper management of companies like this?Always personal gain, corporate gains are just a side effect. In this case, they will gain more personally from tanking the brand for Jewish interests in the name of ESG than containing to serve their loyal white customer base, so that's what they're doing.
What happens at cracker barrel?
>>513661243 (OP)okay, at least they try
>>513671409White people enjoy white food exclusively in the company of other white people, causing Jewish malding.
>>513663995Monstrum in fronte, monstrum in animo. The Jew!
>>513661243 (OP)reptiles shedding their skin
uhoh
md5: 5724d2c014a8a183863e51abc0d91544
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oops
it's still overall up 20 percent over the past 6 months, which to me just displays even further what a retarded decision this was. if your stock is up 30ish percent why panic rebrand?
>>513662259Garth trooned out?
>>513662057all white and jewish women, regardless of experience or competence must earn 6 figures a year in air conditioned comfy office makework jobs and you are a sexist misogynist if you disagree
file
md5: 2f36c0f7a30b7c9c3cba4f2053bf35c1
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I'm cracking up imagining the guy who invested in Cracker Barrel when it was $175 a share
>>513662057The point is to make everything bleak and sterile because the old timey country aesthetic makes retarded brown biorobots uncomfortable. They canโt comprehend life outside of a closet sized apartment in a polluted and crowded urban hellhole, it confuses and enrages them.
>>513661243 (OP)>we are still the same Cracker BarrelAPPARENTLY NOT
>>513669788Women are subservient puppet nigger cattle who get pressured by blackrock or whatever ESG bullshit and do it. Fucking cunts.
>>513662220Every single time.
>>513663705Cody and Randall don't want those jobs.
I look forward to seeing my local Cracker Barrel tank.
>>513662259Larry David in a goddamn blonde wig
>>513672871totally the same bro. finally what the average cracker barrel enjoyer can relate to. it's about time.
Reeks of Golden Corral logo. Sheโs dumbing it downโฆthats diversity!
>>513667137I can just hear the nogs sucking the air between their teeth
>>513662453most white people cant identify jews and dont think its important to identify jews. white people only have distrust for people with other skin tones than them, thats why jews have been able to infiltrate subvert and destroy white countries and societies 109 times
>>513661243 (OP)How long before Cracker Barrel gets rid of the wait staff and makes you order from some gay kiosk like Stake n Shake
Taking bets!
I have a question what kind of dumb niggers used to put crackers in barrels? Why not just put them in boxes?
>>513662259My Jewdar is pinging
>>513661243 (OP)so if its the same, why change the logo?
>>513661243 (OP)Why are they acting like the wagies give a shit about this? They would just give a vague answer to make the customer fuck off
>>513661243 (OP)> you will continue to represent Cracker Barrel with PRIDE> by lying about Cracker Barrel as we tell you toHey, I've seen this program before.
>>513662734Itโs clear the old man was misogynistic and smacked at patriarchal rape culture
woman have long been tortured or other wise confined by barrels in a symbolic representation of subjugation
Woman didnโt make the barrels but they forced to clean them
Time for change
>>513661243 (OP)Dead Brand Walking.
>>513661243 (OP)who the hell wants to eat at a sterile Cracker Barrel. The country fried steak tastes better because of the implicit racism.
>>513676528almost, we need to save nuclear redpills like that for the exact correct moment
>>513661243 (OP)PS - If you fuck-this-up. I'll Slaughter you.
>>513667137Itโs like Jurassic Park for niggers
>>513676310I think the barrel was a makeshift table to hold the crackers upon. Very casual.
rest
md5: 0cdd3b150c5d784c2d8b8c3a74a129b3
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The "actually it's real" Cracker Barrel restaurant is this place called "Heaven On Earth Restaurant" just out of Grant's Pass, Oregon.
>>513670257You talk shit, but I bet the average 4chonger has more exposure to executive leadership of major companies than the average guy on the street. And that's even with the average brought down by the NEETs (which I love and in some ways envy). Put in an executive position, an HOI4 playing turbo sperge NEET probably would outperform most MBA types.
They got rid of the cracker AND the barrel. What the fuck are they now?
>>513663980Good. Let the value-destroying kikes loose on Mag7 next
>>513661243 (OP)Basically this email is what every CEO i have ever had to deal with does.
>my idea isn't bad, everyone else is just wrong! Fire anyone who says otherwiseThey'll "step down" in a year with a fat severance check and a nondisclosure agreement.
The old look was horrifyingly chud. Glad their being rooted out of their few remaining nests.
>>513666186You close stores. They canโt do that because muh shareholders value, so they have to have someone blunder it away. This same person then goes and blunders some other company. That stupid rule needs to go away.
>Whats your opinion on the rebrand good sir?
>ehhhueuhhh are you enjoying your shrimp?
>>513677577I'm convinced many of them intentionally fuck things up just to get those fat severance checks, or fat severance checks+additional money for "staying on to provide their valuable knowledge during liquidation", because just off of one time of stepping down, they get more money than anyone would need for a comfortable life and have to do virtually no real work to get it. The exceptionally greedy ones do shit that earns a fuck ton each quarter but bleeds the company dry in every other way, so they can get picked up to do it again at another company (because muh shareholders are most important and the first to get paid regardless of the outcome).
>>513676996I've never heard a better description of it and reason for why niggers loved going there
>>513670257>>513671039People here argue ferociously over the sanctity of things, the purpose. "CEO world" today is just about social hierarchy and hoarding influence and wealth. The CEO doesn't care about the sanctity of Cracker Barrel, at best they're an overprivileged narcissist midwit who thinks its their purpose to "make a splash" or "change the world".
>>513661243 (OP)LMAO oh no who wants to lose a minimum wage job where you get less than 40 hours a week?
>>513662220>>513662259Every. Single. Time.
>>513662057Yup, you got it, KEK.
>>513662220Hmmmm, I'm nooooooticing
It's like Trannies, they think they can change the looks, but it never works out.
heard this was the same bitch that was in charge of taco bell when they took the quesarito off the menu
>>513661243 (OP)Addressing someone with "Hey" used to be seen as rude and crass.
>>513662057Screen capped, well put anon.
>>513662057It's part of the jewish mafia.
>>513662259Fucking WHY? I hate this gay earth. Let me off!
>>513662277That corporation is failing hard because it kept selling to the exact same generation of customers for half a century now that generation is dying. The board was desperate enough to make a comically incompetent woman the CEO. Look at the menu. That's her idea of "casual dining for families". The prices are in โฌ, btw.
>>513662057>like narcissistic women>Like
>>513663778retard take
I'd like to see you meet 30 business contacts every day, 7 days a week. You would break on day one, guaranteed. Logos are not made by "higher ups", they're made by the retards from marketing. But I guess when you're a toilet cleaner, everyone is a "higher up". Even the security guard.
>>513683430I make 30 calls to different companies before 9:30AM. Every single day. Thatโs not even in the same ballpark
>t. Financial advisor to corporations
>>513662259its always females. this needs to stop.
>>513681472is that charls carrol? lmao
>>513662057Don't you know that history is problematic and must be erased? With these people words mean the opposite of what they say. Like when they say "diversity" they actually mean conformity. All of these execs and graphic designers go to the same schools and are taught the same things which is why all modern graphic designs and logos look the same. The old logo is problematic to these people and did not conform which is why it had to go.
>>513683860Letโs see how long the new logo lasts after the company lost $200,000,000 the day it was announced
>>513683522>I make 30 callsWant a trophy or something? "Superhero of hard labor".
Go ask your mom what the word "meet" means.
>>513681651don't remind me of this anon
>>513683940I day trade for a living and seeing that cliff was god tier hilarious. It's was like a company announcing their new super vaccine causes aids or something.
>>513666896They wouldn't really care if you threw a menorah into piss. The little hat, probably.
I see how using a menorah would be useful for normies to get the meaning however.
idaf about cracker barrel but i will admit, their pancakes are the best from a chain ive ever had
>>513673093cracker barrel county, mississinessee
nigger free since '93
>>513663028ahem, cracker barrel was code for WHITE dumbass. the browns disliked it so a jew changed the logo to insist WE'RE NOT JUST A RESTARAUNT FOR WHITES IT'S FOR NIGGERS TOO. instead it just has the whites who eat there baffled.
>>513662277They wanted to get rid of the Cracker.
>>513661243 (OP)>Threats of firing employees who speak ill of the rebrand.That's not what the memo says. Are you retarded?
>>513681472by the way, i got rejected for 10 applications for the national park service after graduating from college. thought it would be a cool job to have while paying my government loans back. nope, too white. to this day i have 3 chainsaws and still do lumberjacky stuff cuz it's in my personality but goddamn the gov didn't think i'd be useful out there in the forest policing campers.
Still doesn't top the Jaguar rebrand.
>>513663980Someone bought a lot of short options on the stock before they did this ....
>>513683040anyone who would pay 20 bucks for a salad that's made of less than a dollars worth of leafy greens and vegetables is fucking idiot.
>>513681472Bleach worthy cringe.
>>513662277it's the last stand of implicit white identity
>>513662453Took me about .003 seconds. That nose, ears and those glasses.
It's so on the nose, it has to be on purpose.