Proposal conflict description that was the trigger that put the hitman's contract out on the named target.
https://www.youtube.com/watch?v=ipW5sLfDt6c
The only other think I can think of, after the obvious stuff like Russian Sleepers activating and trying to stoke a distractionary civil war, is that it really was a crazed lone wolf who doesn't realize that none of this puppetshow noises are real, it's all theater.