>>518859337
>someone like jk rowling who writes stories and sells half a billion books that people gladly pay $15 each to buy and read
But in free market theory, what is there?
1) Absolute competition
2) People behave in a rational manner, like a rational calculator
Whenever there is a deviation from those principles, you get something really fucked up happening. That's how people get unnatural levels of wealth.
For example, the Mars family made billions selling addictive candy products. In the face of cravings human beings are no longer "rational calculators" they have the behavior of addicts.
Or in the case of a media property like Rowling, crowd-behavior comes into play. Everyone wants to read it, because every else is reading it. These are no longer rational-calculators.
I mean look at the way that Hollywood can pump and dump celebrities into the mass consciousness, Justin Beiber, Elvis, the Backstreet Boys...etc. These are created-entities by a group of devious managers who know how to capitalize on herd-behavior.
I'm saying that the free market works, in theory. But there's all these avenues when it breaks down, because humans are not rational calculators, and perfect competition is a meme. So we need a more rationally manged system.