>>519179657 (OP)
the dichotomy of makeup is that there are people who unironically think that the makeup is an improvement and the way it is applied is appealing. they believe the end result is desirable, however there are also people who find it gross, the generic use methods to be off putting, disturbing, npc tier, mass produced normie tier. they see the end result as fake and ugly, clownlike.
the lady in op image likely BELIEVES that she is prettier after applying all that horseshit, AND there is a large group of people who reward the behavior, for with varying motives for doing so.
it would take a major cross cultural shift in the way we perceive beauty socially to ever get people to reject makeup, and in such a case you wouldnt need to make it illegal, it would just be socially treated like the same way we treat politicians wearing wigs and makeup like they did in the 1700s' it does not occur because its universally considered dumb and cringe.